It’s important to believe in brand’s value before endorsing: Parnashree Devi

Parnashree Devi
Brand Saga

An avid traveler and influencer, Parnashree Devi shares her journey about blogging her travel stories in a picturesque manner.

“Everything about travel is not rosy. So, it’s very important to showcase the other side of it as well,” quips Parnashree Devi of My Travel Diary, also a part of Social Samosa’s #SS30Under30 list of 2018 – the blog which takes you on a virtual journey through engaging content and inviting photographs. Traveling places, meeting people and experiencing a myriad of cultures across the globe is the biggest High for Parnashree as a Travel Blogger.

In a brief chat, Parnashree Devi talks about blogging her way into the influencer world, her travel stories, brand endorsements, making moolah and more.

Looking back, where did it all begin? 

It began 6 years back. I started the blog to share my travel stories, without realizing the fact that it would become my identity in later years. It has been a rollercoaster ride since then. “My Travel Diary” is the best thing that happened in my life.

What’s in the name? 

Everything is in the name. The name “My Travel Diary”, itself says it all. Instead of a traditional diary, I have penned down all my travel memories in an online journal, which is my blog. Through my blog, I am making others even travel with me visually.

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I like to stop at random places while on a road trip. The best part of traveling alone is that you can decide everything. Popping out of the window, when I was enjoying the serenity, I couldn't stop myself from stepping out. A few wild horses were grazing around this grassland. Surrounded by the rustic mountains, a water stream, & fluffy clouds, it certainly created the picture perfect travel postcard for me. _________________________________________________ Use #ThatCuriousGirl for feature & tag @parnashree19 whenever you use my hashtag. __________________________________________________ People often rush to the famous Pangong Lake, ignoring many such scenic spots on the way. Slow travel helps you to discover places lesser known & suprises you with it's jaw-dropping beauty. . . I promise to return to this place again next year. Coz, it deserves to be explored leisurely. —————————————————————————- ✨✨✨Follow me for daily Travel Updates Instagram: @parnashree19 Twitter: @parnashree19 Facebook Page: traveldiarybyparnashree —————————————————————————- #ladakh_lovers #ladakhadventure #ladakhtourism #ladakh_trip #lake #pangong #pangongtso #pangonglake❤️ #pangongtsolake #landscapephotography #landscapeshot #CNTgiveitashot #indianphotography #india_gram #indiantravelblogger #IndiaPictures #incredibleindia #lonelyplanetindia #india_undiscovered #india_clicks #GrandDragonLadakh #ladakh #leh_ladakh

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What is your USP in this cluttered space? How does your content give you an edge?

I still don’t know the USP of my writing in the cluttered space. But I do know that I present an honest account of my travel experiences in front of my readers. Each word says a lot about what exactly I felt and where. So, you can say that my stories are personal, experiential, and informative at the same time.

If I talk about the edge, I think that my photography makes it even more relatable visually. I am often told that only my photographs of any destination can convince a reader to plan their vacation. Rest, the world knows it better.

Please take us through your content creation process. How do you stay relevant and relatable?

Most of my content is based on my travels. Apart from that, I try to write topics that are relevant and can be helpful for my readers. You can be relevant and relatable if you present a true side of the story, rather than sugarcoating it. Everything about travel is not rosy. So, it’s very important to showcase the other side of it as well.

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How do you take the moolah with your efforts?

I truly believe that it’s very important to respect your time and efforts. As a travel blogger, I have certain written rules when it comes to moolah, which I follow rigorously.

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I met her in Turtuk village, Ladakh _________________________________________________ Use #ThatCuriousGirl for feature & tag @parnashree19 whenever you use my hashtag. I am going to #repost one image per month. _________________________________________________ While strolling around tiny alleyways in this spectecular village, we crossed paths. It was Mr. Khan who happens to be from the same village knew her. When I requested if I could take her picture, the ever shy woman first refused, but it's was his request what she couldn't decline. That's how I got the opportunity to get framed with a beautiful Balti woman in Turtuk. . . When in Nubra Valley, visiting Turtuk,the remote village, is a must. Inhabited by the Balti people, this village was open for tourists only in 2010. Untouched by time, this village introduces you to the Balti Muslim culture and gives you a rare opportunity to meet Balti people and see their lifestyle. Located on the bank of Shayok River, Turtuk is home to around 300 families, who live in this ‘border village’ right on the boundary of the Pakistan-administered region of Gilgit-Baltistan. . . Turtuk is hardly 10 km away from the northern most village named Thang. Turtuk was part of Pakistan-occupied Kashmir until 1971. Flanked by the towering and craggy Karakoram Mountains, the walk around the fields of buckwheat and barley, the scattered little houses, tiny alleyways make it worth your visit to this distant village. ———————————————————————– ✨✨✨Follow me for daily Travel Updates Instagram: @parnashree19 Twitter: @parnashree19 Facebook Page: traveldiarybyparnashree —————————————————————————- #MYTRAVELDIARY #ladakhadventure #ladakhdiaries2018 #ladakhtourism #ladakh_lovers #ladakhlovers #ladakh_trip #himalayan #traveladdict #storiesofindia #_soi #tripotocommunity #passionpassport #travelbloggervibes #travelmemories #india #india_undiscovered #incredibleindia #india_gram #natgeoyourshot #nature #me #storiesfromthehimalayas #unexploredhimalayas #indiapictures #Turtuk #portraitphotography #portrait

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How do you maintain editorial objectivity with the influx of brand briefs?

I only take up brand campaigns that align with my brand “My Travel Diary”. So, depending on that very basis, I deliver my work and maintain my editorial objectivity. It’s very important to believe in the brand’s value before endorsing it on my blog and social media channels. The money can’t buy that.

One instance/experience that made it all worthwhile

When you realize the fact that people take your advices seriously and do plan vacation after reading your blog and other posts on social media. More than anything, the feeling of inspiring people with my journey makes it worthwhile. Also, the media mentions in top publications and Television also contribute to the happy dance.

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Do you know about #naropafestival in Ladakh? _________________________________________________ Use #ThatCuriousGirl for feature & tag @parnashree19 whenever you use my hashtag. I am going to #repost one image per month. _________________________________________________ This is the upcoming Festival in Ladakh in the month of September. If you are planning a trip to Ladakh anytime soon, you can plan in September so that you can attend the Biggest Buddhist Festival in the region. . . . I attended Naropa Festival on invite last year and I can't stop talking about it ever since. Naropa Festival in Ladakh has become one of the major festivals to be celebrated after the famous Hemis festival. The devotees, the Buddhist people across different countries, and tourists gather in Leh during this famous festival to witness the cultural spectacular and to be a part of the rich cultural heritage of Drukpa Lineage. . . . The festival celebrates the spirit of harmony, peace and spirituality in the highest possible way. It gives a fair opportunity to people to be a part of the rich cultural heritage of Drukpa Lineage and also allows everyone to soak into the world of tranquility. . . Do keep a check on the dates of upcoming Naropa Festival if you are planning a trip to Ladakh. ———————————————————————– ✨✨✨Follow me for daily Travel Updates Instagram: @parnashree19 Twitter: @parnashree19 Facebook Page: traveldiarybyparnashree —————————————————————————- #ladakhdiaries #ladakhtourism #lehladakh #lehladakhdiaries #ladakh_lovers #lehladakhdiaries #photographers_of_india  #_soi  #lonelyplanetindia  #indianphotography  #dslrofficial  #ig_color  #YourShotPhotographer  #cntgiveitashot #beautifuldestinations  #IndiaPictures  #CNTGiveitashot  #bbctravel  #Oph #mypixeldiary #buckelistcheck #india_everyday

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Weirdest brand brief/request ever

There are many so I can’t pick one.

If not blogging, you would be?

I would be making travel videos. This is my next move for sure.

A day in your life…

Too busy in creating content, social media promotions and if not, traveling to some exotic destinations.

Message/tips for upcoming bloggers

Find your niche and start working on it. Do read blogs, magazines, and books. Don’t try to copy anybody in the fraternity, rather create your own identity. Hard works always pays.

Your Favorite Influencer

Too many to name one.

The Future you foresee for your Personal Brand

Would love to be the most respectable and trustable name in the world of travel globally.


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