With some stirring emotions and compelling performances in the movie, ‘The Sky is Pink’ also takes on the Socioverse and prominent platforms with its movie marketing tactics.
“Whether the story of Panda and Moose is a hit or a flop, am definitely going to receive the ‘Best Villain’ award, says the sassy and spunky, Aisha Chaudhary.
With such quirky lines, ‘The Sky is Pink’ is a movie through the lenses of Aisha. It depicts an emotional saga of her debilitating condition with the love story of Niren aka Panda and Aditi aka Moose, spanning over 25 years.
Directed by Shonali Bose and Produced by Ronnie Screwvala, the movie is a narration by the already dead, Aisha. She develops Pulmonary Fibrosis, a rare immune deficiency syndrome, post a bone marrow transplant in childhood.
There are occasional moments in the movie which shine with truth and can leave you with smiles and tears, both at the same time. But does the movie marketing gimmicks of the film shine through in the Socioverse and the media industry? Let’s have a look!
Trailer your way
The Sky is Pink which released today, put forth the funky trailer with the dazzling star cast helmed by Priyanka Chopra and Farhan Akhtar.
On the road to Brand collaborations
The movie witnessed some prominent brand-integrations with collaborations from across the industry in the quirky pink-way.
#PaytmKaro to get to the Sky is Pink
The movie intertwined brand contests in tandem to the film story.
UC Browser launches its ‘Your reason to watch the movie’ Contest which prompts the viewers to cite their reasons to watch the movie. The lucky winners with interesting answers get free tickets.
InCred Tag and Win Contest
Behind the tweets!
In an attempt to decode her own tweets, Priyanka Chopra goes on to decipher her posts on twitter to bring to us some chuckle-some moments, just a day before the release of the film.
Rib-tickling Content and the Strategy…
The Sky is Pink led by Priyanka got on the promotional bandwagon with content collaborations with popular influencers and brands on various platforms.
IDiva in Raju ki mummy style
When Dolly from iDiva conjoins with Priyanka, with her relatable jokes in Raju Ki Mummy Style, all you get is roll-over comedy and full-on entertainment. Raju ki Mummy educates the viewers on issues when you become a mother and how to handle a child in her style.
Ma Wokeanand on the Pink Lane
Kusha Kapila goes the ‘Ma Wokeanand’ path to enlighten the viewers.
Ranveer Allahabadia aka Beerbiceps
Priyanka speaks her heart out with the YouTuber on his prominent podcast channel-‘ The Ranveer Show’ on almost everything under the sun, this world mental health day with the Sky is Pink overhead.
Rickshawali Rapid fires
The Rickshawali didn’t stay far behind with her rapid bombs with the diva.
2 Truths, 1 Lie Challenge by Showsha
Leveraging the #TrendingFormat
The Team PC leveraged the #TrendingFormat of two arrows to decrypt the message with a Pink twist.
The Diva takes the promotional route through American talk shows and tours!
Priyanka Chopra Jonas takes over New York city to color it Pink with movie promotions, especially with some of the famous talk shows.
The Today’s Show
The Jimmy Fallon Show
The Word Beat with Team PC
Aisha, the motivational speaker
How Aisha in real-life turned a motivational speaker making herself quintessential to being an epitome of resilience and optimism.
My Little Epiphanies by Aisha Chaudhary
Radio Ishq FM turns Pink on the Sky is Pink Day!
The Ishq FM channel was not far behind from turning Pink for the movie which released today.
The Sky is Pink, isn’t it?
In a bid to promote the film, PC started a twitter chain, asking Twitterati to post the Pink hued sky prior to the D-Day.
The movie witnessed some heart-warming responses from the mammoths of the film fraternity, moviegoers and guests of the special screening event in Mumbai, alike.
Movie marketing becomes essential to stir the emotions and reach the masses. Do the movie marketing tactics for The Sky is Pink and the efforts of the star cast pay off to fill the seats in the theatres?