Agency Feature: Idea Brewery

Idea Brewery

Who is Idea Brewery?

What started as a casual conversation of starting an agency, was given life in 2018. Idea Brewery is a 360 degrees marketing company that offers innovative and strategic marketing solutions that drive results. We brew ideas. We write stories. We tell stories. With a team of experts from various fields, we make the client’s goals, our goals. We deliver what we promise.

What’s in the name?

We love coffee and we love brewing ideas. So we thought, why not merge both of it and that’s how we came up with ‘Idea Brewery’.

What we do?

We are a 360 degrees marketing company. We provide services for:

  • Brand management
  • Marketing Strategy
  • Digital Marketing
  • Design Services
  • Video Creation
  • Activation

Why we do it?

We have always found this field of marketing quite interesting. Our home market of Goa has a lot of unexplored potentials. We feel that if we can apply everything that we have learned and experienced in our individual careers here, in Goa, a lot more can be achieved.

How we evolve?

While keeping up with the current industry trends is of vital importance, we believe that in order to remain fresh and keep coming up with ideas to keep our client’s audiences engaged we need to go back the core storytelling. The core of each brand is a trove of interesting stories that will keep their audiences engaged. Instead of exploring outward, we explore inwards.

Social responsibility in social media

As the old saying goes, “social media is a double-edged sword”. You have to go along this way very carefully. For everyone, be it the brands or even us for that matter, it is very important that we be socially responsible because what trends on social media may not always be the right thing.

The need of the hour

A proper communication between the agency and client and between the brands and the audiences is the need of the hour.

We learned the hard way

We learned the hard way that regardless of how well thought out the campaign is, you cannot factor in our audience’s reaction! Always have a contingency plan ready

Did we just share that?

For one of our clients, we ran a campaign on what are the stereotypical things Goans hear all the time. We got a few of the professionals from Goa to hold placards and write what they hear. The audience thought they were actually making fun of all the Goans.

They work with us

Butterfinger’s Cake Shop, Pengu, Soul Travelling, Veler The Beach, WordSmith, Pro Imaging Technology, Web fills.

Industry as we foresee

It is said that “Being Digital is Being Global”. And this is the reality. Given the massive growth in the mobile internet connection due to the cheap data available, more Indians are now online and they are aware of what is readily present. With Virtual and augmented reality gaining pace, this industry is sure to boom.

A day without Internet

Can’t really imagine a day without the internet, but if that was to come, we’d go out, get in some fresh air and drink a hot cuppa coffee!

Lastly, are you hiring?

Not as of for now.