Agency Feature: One Zero Eight

What is One Zero Eight?

Founded in 2013, One Zero Eight, based in Pune, is a brand boutique agency with brand strategy, creative design, and brand communication as our core expertise.

We transform business insights into brand strategy and design insights. These insights help us build visual communication which is relevant for the brand and its target audience. Design, not only assist to uplift the brand image but strongly speaks through visuals which are an important aspect of brand communication. 

 What's

in the name?

It’s

all about the PURPOSE that we started One Zero Eight 6 years back. The name

OneZeroEight represents our ‘PURPOSE’ and ‘VISION’ in a significant manner: The

number ‘'One'’ signifies God’s consciousness, ‘'Zero and Eight’' is the

embodiment of Infinity. Number ''108'' bears significance in Universe,

Ayurveda, Yoga, Science, Sanskrit, Life and across the Universe. ''108'' is

significantly present in everything.

#OneZeroEight is a brand boutique agency, translating business insights into brand building. 

What do we do?

We change the way a brand thinks, communicate, perceived and interact. Our mission is to provide an integrated and holistic strategy to clients and assist them to unlock the brand’s design and communication aspects. We assist businesses in every perspective that how their brand should be.

We achieve the above by our 4 fundamental aspects-

• Brand Strategy- How brands should think, anticipate and plan?
• Brand Communication- How brands should communicate?
• Brand Design- How is the brand perceived among consumer minds?
• Brand Experience- How brands should interact on various mediums – digital, social and traditional, etc.

Why we do it?

As industries evolve and new trends emerge, consumers expect more from the brand. Nowadays a brand has to be relevant, fast and engaging to connect instantly with different types of consumers or consumers might shift to the competitor.

However,

for business from small to large have primarily 2 objectives as below,

• 1. Business Growth (Sales, Revenue & Profits)
• 2. Brand Growth (Awareness, Recognition, Loyalty)

It

is imperative to understand the business objective of every brand which can be

translated creatively through brand positioning, communication, and design

strategy. 

Every

brand requires a different approach and roadmap which is the beginning of an

exhilarating journey for both i.e. client and OneZeroEight.

How we evolve?

Change

is the only constant. We need to keep up with the fast pace of the industry and

anticipate the changes and work towards it. Crossing a milestone of six years

in May 2019, we have learned through our failures and successes and always

strive to deliver. 

We

are working towards our philosophy of Idea to Identity – this philosophy has

been successful in transforming business challenges into opportunities. 

The

crux of ‘Idea to Identity’ is to understand the challenges of business,

customer pain points and provide a holistic solution from creating brand

identity, strategy, visual communication, and digital strategy.

 Social

responsibility in social media

Social

media has allowed us to be open and transparent about our views across topics. It

is our responsibility to utilize the platforms in the best possible way. Brands

have opened hundreds of conversations by adding the human element to their

persona. It is truly about being honest and credible and that is what One Zero

Eight has focused and believed in, and we will continue to do the same for

years to come; not only for our brand but with our partners as

well.  

We learned the hard way

The

basic belief of Brand Strategy at OneZeroEight is that all the brand

communication and ideation efforts should lead to business/client’s growth. If

the business goals are not achieved then as an agency we have failed.

Realigning the agency's efforts towards the growth and profitability of the

client is one of the things we have learned in these 6 years.

Also,

one of the essences for any organization is ‘People’ that build a ‘Team’ With

the right set of people who share a similar vision and passion towards the work

can lead to success. Passion should drive people to create great work and

everything falls on the place. If people look at the agency as a 9-5 regular

job, it’s a mismatch for both agency and person.

Therefore,

mediocre or incompetent business partners and team members can drain your

organization’s energy and decrease the pace of your growth.

They work with us

Corporate:

Tata

Motors, Force Motors, Sterlite Tech, Raymond, TVS Auto Assist, SunShot, IIFL,

Kalyani Bharat Forge.

HealthCare:

NM Wadia (Heart Hospital), Sparsh Hospital, Vedanta Hospital Dr. Bade and NuLife Geriatric, VishwaRaj, and more

Hospitality:

Kalinga,

Babylon, Level 5, Effingut, Saffron Banquets, Foodsters, Nandu’s Paratha.

Education:

MIT-MPU,

GEMS Preschool, NITIN Prakashan, Vishwashanti Gurukul, Samwad, ChikuPiku.com

Real Estate:

CREDAI,

Karandikar, Optima Heights

FMCG and Others, and more

A day without Internet

Less

Cluttered. More Human Bonding. We should ‘Switch Off’ disconnect from the internet

once a day in a week.

Lastly, are you hiring?

We

are looking for Copy Writers and Digital Marketing geeks to join an

enthusiastic and young team who would like to explore more than just Marketing.