In the run-up to the Children’s Day this year, Seven Seas ran #MyLittleGenius, a campaign to create The Museum of Genius.
My Little Genius is a digital campaign that came into being as an attempt by Seven Seas to encourage young parents to appreciate and celebrate the potential of their little ones. The Museum of Genius is a virtual platform that has been created by the brand to document and exhibit the videos and photos uploaded by the parents.
Powered by a website as the landing page, the campaign film went live on Facebook, YouTube, Instagram, and Hotstar. The push for parents to participate was majorly done through Facebook and Instagram. To participate, parents were asked to share the pictures and videos using the hashtag, #MyLittleGenius and the official pages of the brand. As a part of the campaign, 50 entries were rewarded with free samples of the brand’s products every day.
“Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels,” says Procter & Gamble Health Limited’s, Managing Director, Milind Thatte, explaining the concept behind the campaign, adding that it goes with the brand’s philosophy to help unlock every child’s true potential.
Glad to be a part of the #MyLittleGenuis campaign, Actor Raveena Tandon says, “My association with Seven Seas is a long-standing one that focusses on growth and development of children through nutrition supplements. I am excited to unveil The Museum of Genius this Children’s Day, to be going through the hidden talents of children across India.”
The entries collected are to be unveiled at an on-ground event, The Krazy Kids Karnival on November 17. Actor Raveena Tandon has been roped in to unveil this virtual museum. She has had a long-standing association with Seven Seas as a brand ambassador. The event will further be used as a tool to create awareness on the importance of various vitamins for the growth and development of young children.
In addition to the golden capsules, the brand is known for, they have recently launched cod liver oil kids emulsion in an orange flavour for kids in the age group of 2+. The brand also offers other nutritional supplements for kids, making this campaign a key element in their marketing strategy in regards to capturing the imagination of parents.