As a part of the mandate, Gozoop will be responsible for communications, public relations, influencer marketing and social media duties for the brand.
Gozoop has won the integrated marketing mandate for Gold’s Gym India following a multi-agency pitch.
Launched in 2002, Gold’s Gym India set up its first gym in Mumbai. Within a few years, the number of branches grew and today Gold’s Gym India has 144 centres pan-India with several more that are opening soon.
As a part of the mandate, Gozoop will be responsible for the creative communications, public relations, influencer marketing and social media duties of Gold’s Gym India along with their other enterprises – Gold’s Gym Fitness Institute (GGFI) and Gold’s Studio. The company will also be in charge of developing effective digital engagement strategies to amplify the Gold’s Gym’s online and social presence.
Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said “I have maintained that the best work we do comes out when our clients treat us like partners and give us an equal seat on the table to influence and accelerate their business. With Gold’s Gym we are honored to have that equitable partnership from where we can deliver outstanding solutions. It has been a great start and we look forward to consistently deliver value in times to come.
Speaking on the partnership, Karan Valecha, Co-Founder & Director, Gold’s Gym India said “In this day and age, we believe that our brand’s strategy, marketing and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gozoop and feel that this association would be a good fit. We are delighted to choose them as our public relations and digital partner.