HarperCollins India launches 8-minute long campaign for Harper Black

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Parcel, produced by HarperCollins in association with Taproot Dentsu, is a short film celebrating the wonderful power of the narrative.

The launch of Parcel also marks the beginning of a celebration of crime writing from India and around the world. HarperCollins India claims to be the only Indian Publisher to have an exclusive imprint for crime and thrillers, Harper Black.

With Parcel, HarperCollins India aims to reinforce the power of a good story and establish new ways of storytelling to an audience that is now consuming all its forms – words, audio, and moving images.

Ananth Padmanabhan, CEO HarperCollins India said, “Who doesn’t love a good story that keeps you at the edge of your seat! At HarperCollins, we are constantly thinking of new ways and new platforms to reach audiences through storytelling. Parcel, our direct-to-screen offering, will be a first of many more. As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium; and, our crime fiction promotion aims to showcase the extraordinary range of stories, of which, we have many to offer. I hope audiences will love this film.”

Also Read: 5 Marketing trends for successful brand stories in 2020

Titus Upputuru, Creative Head Taproot Dentsu – a Dentsu Aegis Network company – the man who scripted and directed the film, said, “Storytelling is an ancient art form. It is also terribly current with platforms such as Netflix and Amazon streaming some amazing content. I have always been in love with this medium since my literature days. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime section.”

Parcel is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead. The film was launched on the HarperCollins India Platform on November 25, 2019.


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