After a flurry of reactions on the idea to hide like counts and its effect on influencer marketing, Instagram is now starting to execute the plan.
Instagram has announced that the platform is now expanding its test to hide likes that are displayed beneath posts. These tests are being run on a global scale. “If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted on Feed unless they’re your own,” the Facebook-owned platform said in a tweet.
The platform further explains that the tests in regards to hiding likes have been earlier run in countries such as Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. They say that the feedback from early testing has been positive so far. Since the change is something that would alter a fundamental aspect of the platform interface, tests are being run in every market separately.
As a reply to the concerns raised by the creator community on Instagram, the platform says that they are taking the issue seriously and are working towards solutions that would benefit all the stakeholders involved in the process. To this extent, Instagram tweeted: We understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.