The MunchyMumbai duo speak about their awesome sauce

MunchyMumbai

Attempting to showcase the best of Food & Travel from Mumbai and India, the duo, Parth & Sagar from MunchyMumbai are going places with their food explorations.

With eternal love for food, Parth Kothari and Sagar Rupani started their food venture with their blog page, MunchyMumbai. Through their relentless and consistent efforts, they have managed to get featured on HuffPost, Radiomirchi, and more.

The duo takes us through their journey, sharing a few unmissable takeaways on the way…

Looking back, where did it all begin?

Our love for food has been eternal but we officially started food blogging out of passion from 2014 onwards and it has been the best decision ever. 

What’s in the name?

Since we started off blogging with the aim to showcase the best food from Mumbai we thought it was essential to include it in our handle. After a lot of brainstorming between our co-founders Parth & Sagar, MunchyMumbai came to life. And we started BottomsUpMumbai and MunchyDessert as well. 

What is your USP in the cluttered space? How does your content give you an edge? 

We make sure to provide regular, relatable content varying from high-end fancy restaurants to local delicacies that are loved by every foodie! We don’t prefer restricting ourselves to a format & we are always enthusiastic about experimenting with what works the best for us as well as our followers.

Please take us through your content creation process. How do you stay relevant & relatable? 

When you’re a true food lover at heart, you understand food well you automatically are able to create content that will relate to every food lover. A lot of work goes behind planning our content like photography, copywriting & more to ensure it will be loved by our audience. 

How do you make moolah with your efforts?

When you’re good at something, people notice, eventually start appreciating your work and brands start working with you. We focus on keeping our good work & moolah makes its way through. 

How do you maintain editorial objectivity with the influx of brand briefs?

You can’t clap with one hand, it all about ‘give & take’. However, we don’t believe in compromising our copies regardless of anything.

Also read: Be consistent, interact, stay connected: Vishakha Bhuta, 1TeaspoonLove

One instance/experience that made it all worthwhile

From day one, we’ve never regretted for a moment about what we’ve got ourselves into. Moreover, we’ve had multiple instances that have made our journey even better like sharing a screen with Masterchef Australia judge Gary Mehigan! 

Weirdest brand/brief ever

We wouldn’t call it weird but some out of the box content were required by one the brands we were collaborating with, they asked us to write about excuses for drinking beer & some of the examples were “receiving your order on time” or “making perfectly round Rotis”.

If not blogging, you would be?

Maybe, a food photographer.

A day in your life

Our day is all about posting content, evaluating its performance, handling collaborations & looking up new things to try around the city. 

Message/Tips for upcoming bloggers 

Believe in yourself & you can! You don’t need a professional camera! You might not be able to reach a lot of people when you start off but it’s all about being regular and being unique. 

Your favorite influencer?

There are many. But our top favorites – Symmetry breakfast, Bombayliciouss, Feedyourgirlfriend 

The future you foresee for your Personal Brand.

We see munchy growing into a one-stop blog for all things related to food and travel. We have aced the food department when it comes to Mumbai but we wish to talk about it on a Pan India level and collaborate with bigger brands.

Munchy also has the potential of growing into a travel blog in the future and get associated with international brands and become a community.


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