Tinder launches new in-app experience: Festival Mode

Tinder Festival Mode
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Tinder Festival Mode allows users to add a badge to their profile, highlighting planned destinations to match and chat with other attendees.

Tinder announces the launch of a new unique in-app user experience, Festival Mode, in India. The feature will help attendees connect with each other before they even arrive at the event. The platform hopes to reflect on its community and enable them to make more meaningful connections to the members who are seeking new, varied experiences.

Festival Mode will begin rolling out on Tinder starting November 19 and users will have access to event-specific badges. After festivals including EDC Las Vegas, Bonnaroo, British Summer Time and EDC, Orlando, Festival Mode will have its debut in India with Bacardi NH7 Weekender in Pune.

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To use the feature, users will have to look for the Festival Mode card, which will help them find everyone else who is going to that festival.

“We are constantly working towards making the Tinder experience more intentional and seeking ways for users to not only find Matches with like-minded interests but also to showcase themselves in a more purposeful manner. We know our diverse community values connecting over shared interests, and with Festival Mode we are introducing an innovative new way for Tinder users to make IRL connections,” Taru Kapoor, GM, Tinder and Match Group.


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