DSP Mutual Fund forays into branded content with TVF’s Cubicles

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DSP Mutual Fund forays into a web series partnership and announced the launch of TVF Originals ‘Cubicles’ in association with The Viral Fever.

This is part of the DSP Mutual Fund’s endeavor to make mutual funds and investment concepts easy to understand while presenting them in an entertaining manner.

Set in a modern-day context, Cubicles is a take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey.

The series is centered around the life of Piyush, a fresh entrant into the corporate world. The show depicts his work life and moments including his very first salary, working weekends, failures and successes that are a part of anyone’s corporate journey.

Simultaneously, the series integrates fundamental concepts on investing and mutual funds through the story. Created by Amit Golani and Directed by Chaitanya Kumbhakonum the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, Badri Chavan among others.

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Abhik Sanyal, Head- Consumer Marketing, DSP Investment Managers, said, “Investing seems fun and easy when you get the results in your favour after all, who doesn’t want to get rich! But without having at least a basic idea of the fundamental principles of good investing, one would be dependent simply on luck to do well and will not have a sense of control over their decision-making “.

He adds, “When we spoke with the team at TVF, Cubicles emerged as a great fit for us to showcase investor educational concepts in a relatable, entertaining and slice-of-life manner. Just a reflection of the lives of regular, 9-5 salaried, working professionals: no extra drama, no extra tragedy, no extra chaos- just real life, the way it is. ‘Cubicles’ is our first foray into a web-series partnership and fits in perfectly with DSP Mutual Fund’s communication credo of making finance fun. We hope this contemporary, new-age way of engaging with millennials excites them while helping them understand some good investing principles too.’

Sameer Saxena, Chief Content Officer & Head, TVF Originals said, “On being one of India’s foremost storyteller in the digital domain, at TVF, we have always used creativity and our reach for stories that our audiences can garner value from. Cubicles in association with DSP Mutual Fund, once again has given the opportunity to connect with millennials and educate them about the need and importance of early investing as well as about mutual funds as a concept. Having understood the perceptions associated with mutual funds in general amongst millennials, through a storytelling format, Cubicles sheds light on good investing principles such as investing early & regularly for the long term, diversifying appropriately, the importance of remaining rational, how to get good investment advice etc.  Being one of India’s leading mutual fund, it was only apt that TVF partners with DSP Mutual Fund for this series. We are certain that millennials will not only enjoy the series but will also benefit from it.”

The series will be released on 10th December 2019 on TVFPlay or TVF’s YouTube Channel.


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