Imarti Media has been awarded the Social Media and SEO duties for VLCC’s India Wellness Services business. The mandate was won following a multi-agency pitch.
Imarti Media has been assigned to devise and execute the social media strategy, across all social handles of VLCC wellness services, with design, content and creative support.
Imarti Media will also be focusing on increasing organic website traffic through advanced SEO and content strategy. The core objective of this association would be to create strong brand engagement via brand advocacy and engaging content ideas, highlighting the key offerings of the brand.
On awarding the business to Imarti Media, Tanya Pandey, Head Marketing, VLCC India Wellness Services business, said, “VLCC is today widely recognised for its comprehensive portfolio of beauty and wellness products and services. Beyond this, it also enjoys a high level of consumer trust. With the evolution of digital space, it is important that our content strategy and our approach to engaging with the customer evolves too”
She added “To cultivate this plan, we have awarded Imarti Media with the responsibility of our online brand engagement and visibility. The team is young and their approach fresh. We believe, with their significant experience in creative and content, we will be able to further strengthen our brand visibility.”
Sameer Agarwal, Founder & CEO, Imarti Media, said, “Imarti is a fusion of art and science. We know the art of engaging the consumer and the science of keeping them engaged. We’re evangelising the Immersive Marketing spectrum and backing it with handpicked teams for content, creative and performance marketing. Winning the VLCC and KENT mandate, within a year of our inception, is a validation of our approach. We are sure that the market will hear a lot more about us in days to come. Fingers CROSSED, Spirits HIGH.”
Arvind Joshi, COO & Creative Head, Imarti Media, said, “The biggest variable in social space is content and user taste. And in Imarti, we have a team with ears to the ground, never following a formula, but staying ahead of the creative curve. In VLCC, we see an opportunity of unique brand stories – just stay tuned.”