Instagram launches profile shop link for stories

Instagram video-tagging

In an attempt to make Instagram more e-commerce friendly, the platform added a new feature allowing users to add a profile shop link to their stories.

Instagram now allows users to add a profile shop link to their stories in which they can tag the displayed products within their stories.

A user can add a swipe-up link of their profile shop to their story, through which all of their linked products can be viewed. Like IGTV posts, viewers of the story can also search through the user’s profile content.

With swipe up “view shop” link in a story, you can check the products displayed in the story along with their prices.

Also Read: Instagram Updates: Brand Collabs Manager & new policies

The feature has reportedly gone live on Instagram. To get access to it, you need to update your Instagram application to the latest version.

This new feature is e-commerce friendly and can be helpful to bloggers and Instagram based businesses.


Creative thinker, writer and an orator, Chayanika Roy is a passionate journalist in making who loves to explore new opportunities, meeting new people and undertaking dynamic challenges. As an enthusiastic traveler, she enjoys capturing the beauty and culture of the places she visits. She has endeavoured in various fields including- content writing, photography, screenplay writing and social media. Writing for a national publication and working with organizations has given Chayanika a better sense of the creative field where she is stepping in.