Staying consistent has worked in my favor: Jannat Khan, Wish you were Fashion

Jannat Khan
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Gifted with a sense of fashion, Jannat Khan aims to stay true to her style with simple and easy-to-use tips for the audience through her blog page- ‘Wish you were Fashion’

Passionate to the extent of wishing everything was fashion, Jannat Khan kickstarted her blog page in November 2017. She takes us through her journey of relatable content creation.

Looking back, where did it all begin? 

I’ve always really loved fashion and clothes and was bought up between my mom and aunt who’ve been into fashion and latest trends, I guess it just runs in the blood.

I was always inclined towards doing something in fashion but studying fashion did not work out. I tried starting a few fashion tips/DIY blogs a few years back but couldn’t stay consistent. In November 2017 I decided that I shouldn’t wait any longer and made an Instagram account, started dressing up to work and clicked pictures of what I’d wear every day. This time I’ve tried my best to stay consistent this time. It has worked in my favor.

What’s in the name? 

Wish you were fashion, funnily does not directly come from the Pink Floyd song ‘wish you were here’, but in fact from another derivation of the song.

I had a lot of names that I wanted to use, but they were all taken in some or the other way, and I really wanted to give my blog a name of its own rather than just using my name. I remembered this quote inspired by the same song that read “wish you were beer” and that’s when the name Wish You Were Fashion just struck,

Also, the mere fact that I wish everything was fashion- Here we have Wish You Were Fashion by Jannat Khan.

What is your USP in this cluttered space? How does your content give you an edge?

I think I’m trying my best to stay true to my style, though because of a tonne of influencer marketing and to stay up in the game, I do have to diverge from my original route/style sometimes.

My style is mostly western inspired by a lot of trends, but it’s also that I really enjoy experimenting with Indian wear and all that interests me, I try not to restrict myself where content is concerned. I think what gives me a different factor is trying to keep everything real and not too unachievable.

Please take us through your content creation process. How do you stay relevant and relatable?

It’s mostly trends I follow, I usually research the season’s fashion and styles, get inspiring material from Pinterest and Instagram. Plan a shoot day which is usually a weekend for me since I have a full-time job throughout the week.

Sometimes you have to look for indoor locations like restaurants but the other times I’m out and about exploring cute corners and walls on the streets.

I try and make all the trends really easy and accessible to my audience, I want to inspire people in a realistic way!

How do you make moolah with your efforts?

Firstly, it’s the influencer marketing companies and apps that do provide the income and secondly, there’re PR companies who also help you get brand and designer collaborations. Lastly, I usually approach designers that I really like and ask them if they’d like to collaborate. That’s how I usually end up making the money with all my efforts.

Also read: Being regional language influencer sets me apart: Uma Devi, Coffee Table Talks

How do you maintain editorial objectivity with the influx of brand briefs?

Now, this is a very hard process. On one side where I feel bloggers have been mistaken for models, on the other side brands/designers want everything done by influencers just like they’d do with a model.

Sometimes I try and explain to the designer that if they let me handle the collaboration, they’d be happy with the results because that’s the sole reason they approached me for, in the first place.

But with bigger brands, you just have to agree with briefs and of course, you can add touches of your own creativity here and there.

One instance/experience that made it all worthwhile.

The time when I cracked my first collaboration with a designer, that’s when I knew this is meant to be. But it’s not only that one time, I think it’s small appreciation like user comments or when designers and brands want to work with me.

There have been times when I have been a little discouraged, but it’s the passion and drive that allows me to overcome these lows.

Weirdest brand brief/request ever.

One time I had to pretend I was in the shower while intact I was in my living room. It was very funny, with soap and lather all around my house. This other brief where I had to recreate extremely hilarious looks, which I did at the end and had a hearty laugh at my pictures.

If not blogging, you would be?

I am currently doing four other things apart from blogging. I’m a social media manager. I am into writing content for social media, websites, etc.

Apart from the above, I am also a fashion publicist which is my full-time job and I’m a freelance hairstylist too.

A day in your life….

On a usual weekday, I’m up and about for my job. Since I plan my feed a month in advance, it makes it easier to post pictures every day. Sometimes I have events to attend in the evening where I zoom back home from the office, quickly get ready and head to the even.

On the day of my shoot, I make sure I sleep well, prepare everything night in advance, have my coffee, start getting ready, do my makeup and hair. Then it’s just a fun day of going to various locations, getting good pictures, rushing back, changing into the next outfit and getting out again for more pictures. I then sit in the night, shortlist all the content and edit them!

Message/tips for upcoming bloggers.

I wish I had someone to guide me in the start but I’ve learned all this along the way, but for the aspiring bloggers there’s so much to keep in mind!

First of all, you have to stay consistent, secondly, you have to make your connections and friends in the industry, it helps a lot.

Do try and put in efforts into your feed, the aesthetic, your style, the way you present a picture to the audience. Spend enough time on building your quality and images. Promote your blog everywhere possible. Learn a little bit of social media, photography, makeup, fashion, socializing – all that is a part of blogging.

Also, do spend time curating your inspiration, your looks and just give it your 100%.

Your Favourite Influencer.

A few names that I really love are Elyanna Banes, the Mocean girls Natacha and Melanie, the Nayva girls Esme, Angel, Jasmine, and Faith, I really like Alyssa, Katie O, and Ashley.

The Future you foresee for your Personal Brand

When I do become a full-time fashion blogger, I really want to in a way or the other make the latest fashion trends accessible to all, it can be by starting my own label, or getting down my favorite international brands to India.

I’d love to start so many things that I feel lack here – makeup lines, streetwear brands, creative spaces. Since I’m an animal lover too, I’d really like to do something that’d help stray animals, if fashion could raise funds for the same!


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