Social Media News Round Up: Instagram Branded Content, Snapchat ad format and more

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Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.

Social Samosa brings you all the latest Social media news, platform updates and trends dominating the digital ecosystem.

Social media news this week was dominated by new Instagram branded Content policies, Facebook gathering information about your purchases through online and offline stores to hit you with targeted ads, and more.

Instagram Stories Updates: Shoutout, Poses, Layouts

Instagram is introducing new features for Stories while testing updates such as Poses, and Layouts. Read more here.

Snapchat adds Swipe Up to Call ad format

Swipe Up to Call, a Snapchat ad format designed and built for the Middle East region has been rolled out. Read more here.

Instagram caption warning rolled out to tackle bullying

Instagram rolls out a warning that notifies people when their captions on a photo or video may be considered offensive, giving them a chance to pause and reconsider their words before posting. Read more here.

Snap Games launches Leaderboard Games – a new gameplay format

Snap Games introduces Leaderboard games to help connect friends on Snapchat and play games in their own time. Read more here.

Here is how Facebook uses data shared by retailers for targeted ads; learn how to opt out

Facebook gathers information about your purchases through online and offline stores to hit you with targeted ads. Here’s a breakdown of how they do it and how you can disallow it. Read more here.

Facebook unveils The Playbook for Building Brands in 2020 and Beyond

The Playbook was released at the inaugural ‘Building Brands Summit’ by Facebook that saw more than 60 leading brands in attendance. Read more here.

Instagram Updates: Brand Collabs Manager & new policies

Brand Collabs Manager, a marketplace tool is now available, starting with a select group of creators on Instagram. Read more here.

Snapchat launches Snap Me in India with Salman Khan

Snap Me is exclusively available on Snapchat Discover. Read more here.

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