The Social Street appoints Rohan Shah as the new Senior Vice President to head the North region.
Based out of Delhi, Rohan will work closely with the CEO & Founding Partner Mandeep Malhotra. In his new role, he will oversee complete North operations for The Social Street and will be responsible for driving growth, strategic planning, leading new business efforts and partnerships.
With a career spanning over 17 years, Rohan is an award-winning out-of-home media specialist with rich & wide-ranging experience across categories. He comes with an acumen for executing integrated marketing campaigns through a media-agnostic approach and inculcating design communication in-sync with media for concentrated impact.
He joins The Social Street from Kinetic India where he was Associate Vice President and Business Head – West. He has managed clients across diverse sectors including Telecom – Idea Cellular, Virgin Mobile, Vodafone; Entertainment & Sports – Netflix, IPL; BFSI – Kotak Bank, ICICI Group, Bajaj Allianz, UTI MF, NPCI; Automobiles – FIAT, JEEP, Mercedes; FMCG – Mondelez, Colgate; Digital – LinkedIn; F&B – Burger King; and Lifestyle – Rolex, and LIVA. Prior to this, he held senior roles at Bates India, RMG David, and Selvel Vantage Group.
Commenting on his appointment Mandeep Malhotra says, “Rohan has a keen eye and unique ability to understand client needs, market scenario, and consumer trends. His vast experience, leadership skills, and fearless drive are distinctively suited to lead our offering in the North.”
Rohan Shah adds, “After having spent close to 17 years in OOH business in the west region, I’ve felt a strong urge for a new challenge to explore the north market, unearth new trends and insights. When I was offered the opportunity to partner with The Social Street and lead North region, it was an obvious decision. TSS is a new-age digitally-driven organization with an enviable set of clients and some incredible talent. I’m sure it will enrich my experience in other mediums like experiential, retail and digital. My mandate would be to mold that into a relevant, winning offering that would add value to clients.”
The Social Street is an award-winning, full-service marketing and communications agency. A new-age digitally-driven organization, The Social Street’s services are designed to offer an integrated yet seamless solution across the communications continuum including Retail, Shopper, Out of Home, Events, Promotions, Activations, Youth, Sports Marketing, Media, Digital, Content and Creative Consultancy.