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On the occasion of World AIDS Day 2019, brands enlightened their consumers to rise above the prejudice faced by the AIDS victims. To facilitate awareness and inclusion, brands create campaigns to spread positivity.
World AIDS Day is a commitment to ending the HIV epidemic and to enhancing the lives of people living with HIV. To exercise prudence in this matter, World AIDS Day 2019 reminisces people who have lost their lives to the epidemic and to acknowledge the people living with HIV.
Drawing attention towards the matter, the brands came out with campaigns and creatives to educate, spread awareness and break myths around HIV AIDS, thus ending the social stigma surrounding millions of people.
World AIDS Day 2018 inspired brands to raise awareness and enlighten their consumers & audience by weaving these campaigns around the theme, "Ending the HIV/AIDS Epidemic: Community by Community".
Also Read: #LookUp: A constant in Vodafone’s occasion strategy
Social Samosa compiles a listicle of such brands that drip nobility with their cause.
UNICEF India
Over 1000 youth, officials, civil society and media took part in the rally on #WorldAIDSDay organised by UNICEF, Bihar State AIDS Control Society and state health department, flagged off by Principal Secretary Health Sanjay Kumar, @UNICEF Bihar Chief Asadur Rahman and officials. pic.twitter.com/PFt9z6Y83n
— UNICEF India (@UNICEFIndia) December 1, 2019
Durex
Don't let momentary thrill decide your long time fate! Always sync pleasure with protection and stay HIV/ AIDS free! #WorldAidsDay #WorldAidsDay2019
— Durex India (@DurexIndia) November 30, 2019
To buy the product, click on https://t.co/vU7dwTjizr. pic.twitter.com/UWoZ7swToq
Amazon Echo
This World AIDS Day, let's raise awareness on AIDS and work towards being the healthiest version of ourselves. #HIVPrevention #WorldAIDSDay2019 pic.twitter.com/RcPgOqentB
— Amazon Alexa India (@AmazonAlexaIN) December 1, 2019
Skore
Being casual, is the name of the game but being careless, you'd have to start thinking of all the names. It only takes a few seconds to save you from some irreversible damage, so remember, #BeCasualNotCareless #ItsANaughtyWorld #WorldAIDSDay #WorldAIDSDay2019 pic.twitter.com/6dncHCoCXR
— Skore India (@SkoreIndia) December 1, 2019
MTV India
Janhit mein jaari.#WorldAIDSDay #WorldAidsDay2019 #HIV #AIDS pic.twitter.com/7lySufploV
— MTV India (@MTVIndia) December 1, 2019
Avon
While we can help make your special moments truly memorable, keeping yourself safe is always in your hands. This World Aids Day, let’s pledge to stay safe and protected at all times.#WorldAIDSDay2019 pic.twitter.com/R3EB6tQhBg
— Avon India (@AvonIndia) December 1, 2019
Banega Swasth India
This #WorldAIDSDay2019, RB aims to empower adolescents and promote healthy behaviour by imparting awareness around Sexual and Reproductive Health & Rights. pic.twitter.com/oKj8mak8gc
— Banega Swasth India (@banegaswasthind) December 1, 2019
KamaSutra
Aaj mere paas buildinge hain, property hai, bank balance hai, bangla hai, gaadi hai. Kya hai tumhare paas?
— KamaSutra_India (@KamaSutra_In) November 29, 2019
Mere paas...condom hai
This #WorldAIDSAwarenessDay, pledge to wear protection.
Pledge to #GiveNoExcuse#KamaSutraCondoms #WorldAIDSDay #WorldAIDSDay2019 #SayNoToHIV #Deewaar pic.twitter.com/R2oH0yE7G2
ICICI Lombard GIC
SBI
Over the years, many have selflessly helped all those who have been suffering from HIV. On this World Aids Day, #SBI urges one and all to be a part of the community and contribute towards making a difference.
— State Bank of India (@TheOfficialSBI) December 1, 2019
#SBI #WorldAIDSDay #HIVAwareness #BeTheDifference #WorldAIDSDay2019 pic.twitter.com/Q7YPZ6nnQg
Which World AIDS Day 2019 Campaign was your favourite? Or did we miss out on it? Let us know in the comments below.