Anish Kapur tells us how being a Punjabi could be USP for food bloggers and explains his rigorous content creation process.
The food blogger behind Delhi Delites, Anish Kapur explains the content creation process in the food blogging industry. He also explains how the encouragement of Indian parents can work as a motivation for the next generation to pursue blogging a career.
Looking back, where did it all begin?
It all happened in the spur of a moment. Like literally no thought went into becoming an Influencer. Being a Punjabi, we’ve always had a thing for food and drinks. I just take one day at a time and keep myself open to learning and improvements.
What’s in the name?
My handle has a lot of relevance to it. Delhi is the foundation of my family and it resonates with the memories I have from my childhood. It felt apt to put it out there and kick off the journey with the same.
What is your USP in this cluttered space? How does your content give you an edge?
I love what I do and enjoy making content for brands. My creative stories give me extra mileage. My teammate, my sister, makes the reader’s time worthwhile through the captions.
Please take us through your content creation process. How do you stay relevant and relatable?
A. Mostly it all begins with brands reaching out to us over email. They talk about the product they are about to launch or a particular campaign which they want us to promote. They invite us to a new café and restaurant launch. If I like the product and can relate to it, that’s when I bring it on-board and the production starts. Ideas keep flowing on how I can represent it on my Instagram. Research also plays a crucial role.
B. I put in a lot of effort and thought into each and every piece of content I create which gives me that added oomph! That’s how I stay relevant in this industry.
C. I am a sucker for good food. Sometimes, soul food is all you need to satiate every ion present in your body. It all comes down to home-cooked meals which also become part of my content, videos that go up which my audience can relate to easily and probably absorb in case they like the recipe.
D. Awareness! I feel that there’s no end to the learning curve. I want my audience to know about most of the cuisines, ingredients, local delicacies, chefs, home cooks, new launches and so on. Accordingly, I try to capture it all through my lens and showcase it to my audience.
How do you make moolah with your efforts?
Paid partnerships and collaborating with brands. They reach out to us and tell us what they want and if it’s agreed upon mutually, we go with agreed deliverables and in turn, get paid for it.
How do you maintain editorial objectivity with the influx of brand briefs?
Authenticity is key. Here the crux is simple, I only get associated with brands who give us the flexibility to create, play around with ideas that are relatable and bring a smile at my reader’s end.
One instance/experience that made it all worthwhile
Waking up to 100K followers just made my day. Also, the happiness on my parent’s faces when I keep achieving various milestones keeps me going. Another moment was when I got my first invite from an Embassy. Moments like these are a constant reminder that my work is being recognized and appreciated.
Weirdest brand brief/request ever
Once a brand approached and they were giving 2 passes for a happening concert. In return, I was to post 8 posts on Instagram.
If not blogging, you would be?
I’m already working with an MNC. But had I not been blogging, then I would explore and get into the business domain.
A day in your life…
Productive plus oodles of Laughter and good food.
Message/tips for upcoming bloggers
DO YOU. Focus on what you’re good at and showcase the same to the world through your content and do not worry about the likes or the criticism. Just trust the process & believe in yourself.
Your Favorite Influencer
My mom. She inspires me through and through to do my best every day.
The Future you foresee for your Personal Brand
Significant! I would gradually expand it into other verticals best suited with my passion and keep building on it.