![New Password creatives](https://img-cdn.thepublive.com/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/wTP4ShVpMNXsGoBCWQHE.jpg)
Beginning 2020 on a refreshing note, brands took to Instagram to promote online safety with the help of new password creatives.
A week into the new year, the legacy of social media creative trends has entered the realm of 2020. Among the first to go big this year, are the new password creatives where brands are putting forth phrases that are relevant to their brand communication.
While Romedy Now took up the trend to reiterate their tagline, Godrej Properties and Tata Capital expressed their USPs. Movies Now walked the nostalgia road and recalled Iron Man as Western Railway promoted the railway ticketing service.
Indiabulls Home Loans tugged at the emotions of prospective homeowners, and Crompton and Asian Paints used the trend to highlight their services.
HDFC Bank was one of the most prominent examples of integrating brand communication with the trend and bringing out a public service message.
HDFC
View this post on InstagramA post shared by HDFC Bank (@hdfcbank) on
Hotstar VIP
View this post on InstagramForgetting your password? Never again. #TrendingNow #TrendingFormat #NewPassword #ReEnterPassword
A post shared by Hotstar VIP (@hotstarvip) on
Godrej Properties
View this post on InstagramA post shared by Godrej Properties Limited (@godrejpropertiesltd) on
Also Read: 10 times Instagram interface inspired brand creatives
Tata Capital
Romedy Now
Crompton
View this post on InstagramA post shared by Crompton (@crompton_india) on
Asian Paints
View this post on InstagramA post shared by Asian Paints (@asianpaints) on
Indiabulls Home Loans
Sbarro
Movies Now
View this post on InstagramA post shared by MOVIES NOW | HD (@moviesnowtv) on
Western Railway
View this post on InstagramA post shared by Western Railway (@westernrly) on
TataCha
Indigo Paints
Proarte Professional
View this post on InstagramA post shared by Proarte Professional (@proarteworld) on
TVS NTORQ
Cello Writing
View this post on InstagramA post shared by Cello Writing (@cellowriting) on
Ching's Secret
View this post on InstagramA post shared by Ching's Secret (@chingssecret) on
Smith & Jones
View this post on InstagramA post shared by Smith & Jones (@smithnjonesind) on
Goodricke Tea
View this post on InstagramIt's the time to reset your morning tea routine! #newpassword #trendingformat #GoodrickeTea
A post shared by Goodricke Tea (@goodricketea) on
Godrej Cinthol
If we missed on a creative that you feel should be on the list, please do notify us at content@socialsamosa.com!