‘Why should the brand pay you if you don’t come to the office?’ recalls Deepali Soam


Deepali Soam from My Teeny Tot talks about her blogging journey through pregnancy and the weirdest brand brief offered to her.

Deepali Soam, in conversation with Social Samosa, shares how My Teeny Tot was built from scratch. She pays emphasis on the importance of staying real. Being a full-time mother and part-time blogger could be tough, but here’s Deepali sharing her tale that’s bound to inspire many.

Looking back, where did it all begin?

It began with my stint with blogging began during my second pregnancy because I intended to document my pregnancy and my struggles with a toddler.

What’s in the name?

I wanted the name to be personal and something which should make people happy. My name comprises three parts essentially, My-Teeny-Tot and all of them represent something in my life. “MY” represents my world while “TEENY” is symbolic with my teeny creatures and “TOT” is something which I think makes it cute. That’s how I started calling my baby as “My Teeny Tot”

What is your USP in this cluttered space? How does your content give you an edge?

The blogosphere is highly crowded these days with a lot of inspiring people around. I think my USP is that I present my raw life which is full of its struggles and excitements. I present my real self to my followers highlighting the fact that parenting is an exercise that might take a toll at times but it is full of joyous moments as well. Additionally, I believe my vocabulary skills also provide an edge to my page. I talk about raw motherhood, my present life situation and promote the products which are genuinely good for my followers.

Please take us through your content creation process. How do you stay relevant and relatable?

I believe in “You are your own experience” and therefore, I try to write about my own experience. I try to put my personality into whatever I create. My content creation process begins with the thought of helping others and at times learn from my followers if they have a better solution to the parenting problems I face in my life. I try to keep my content relevant and it showcases my journey as a parent as well.

How do you make moolah with your efforts?

During my initial days, the benefits of being an influencer/blogger were free products from the brands and as I have progressed in this profession, the monetary benefits have started coming in. I remember my first paid project was attached to a well-known toy brand and I was extremely happy about it because I never imagined that I could get paid to post pictures with content. I don’t think I am an expert at this but it’s something I like and I think that’s the reason brands reach out to me.

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How do you maintain editorial objectivity with the influx of brand briefs?

I try to create the content in such a way that it showcases the brand and its product. Additionally, I try to include my genuine user experience so that I engage in a conversation with my followers.

One instance/experience that made it all worthwhile

Everyone loves appreciations and I am no different as it motivates me to outdo myself. I receive a lot of messages from my followers who praise my work and share with me how I create a difference in their lives which overwhelms me at times. It feels good to know that I can help a few people through my posts which makes it worthwhile for me. I have also received numerous appreciations from several brands I have worked with which makes me feel proud of myself at times by looking back at my journey.

Weirdest brand brief/request ever

There are innumerable weird requests I receive daily. I remember once a brand asked me “Why should we pay you? You would not come to our office. Just post a picture with a huge smile and that’s it.” I was shocked by that request literally.

If not blogging, you would be?

I was a teacher by profession before beginning my blogging journey so I would have been a teacher if not for blogging. I believe that blogging is my first love after experiencing it firsthand and that is why I decided to continue in this line of work.

A day in your life…

Honestly, every day is different in my life. I believe my life is like an ocean – sometimes waves are smooth when my kids are happy and sometimes it’s tidal when my kids are either sick or unhappy about something. I just take it as it comes and is happy to be surprised by it every day.

Message/tips for upcoming bloggers

Follow your heart, be passionate about the content and be bold when it comes to ideas that engage people.

Your Favorite Influencer

Anupriya Kapur because she is so grounded yet so bold even after being extremely successful.

The Future you foresee for your Personal Brand

Everyone wants to succeed in their profession and reach the top but I want to inspire and encourage women who feel low and inferior. I want to boost their confidence and inspire them to make it big in whatever they do. I just want to build a brand that lets people get inspired and it should make them feel like their own self i.e. crazy, confident and real.


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