The First Economy mandates for Jockey and Speedo task the agency to invigorate the digital journey of these brands through precision targeting on their digital portals.
Commenting on the agency winning the mandates Jeffrey Crasto, Joint CEO & Partner, First Economy, said, “We are excited to be partnering with Jockey and Speedo from Page Industries. We are looking forward to leveraging our expertise in digital branding, understanding the Indian consumer and our ability to craft media interventions across personas and platforms”.
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He adds, “With our team of creative and young minds, we look forward to growing their e-commerce business on a large scale. This is a huge milestone for us, and we are confident that this partnership will only expound positive businesses for the future.”
Jockey, the innerwear brand in India has a presence of about 25 years in the country and Speedo is also a known swimwear brand. First Economy provides services based on creative and strategic thinking and operates from its HQ in Mumbai and has a presence in Bangalore, Hyderabad and Udaipur.
First Economy provides holistic, ROI-driven solutions in Technology, Media Buying, Social Media and Design & Branding solutions. Started in 2015, they have a versatile list of clienteles across verticals.