As per the mandate, FreshBox Media will handle digital marketing and social media presence for Being She, a UAE-based platform.
The Being She mandate for FreshBox Media, a full-service digital marketing agency includes social media and digital marketing duties. The account will be handled by the agency’s Mumbai office. Through this partnership, Being She aspires to place women from all walks of life in strong leadership and mentorship roles.
Commenting on the win, Kajal Kothari, Director of FreshBox Media said, “We are glad to partner with Being She, an international initiative that aims to empower women and recognise her true potential in the society. As the coveted title focuses on 3 important social issues namely, Environment, Education and Equality, the contestants stand a winning chance to create a positive impact by being in the limelight.”
Speaking on the mandate, Susheel Garg, Director of FreshBox Media said, “The entire team at FreshBox Media is extremely delighted to work for the “Revolutionary SHero” initiative of Being She. Our endeavour will be to utilise strategic and creative tools for their digital platforms effectively, and convey the core message of the movement by engaging the audience at large.”
Leading by example, Being She walks on its Founder’s footsteps, Aparna Bajpai who is the crowned winner of Mrs India Globe 2018, and remains committed to encourage women to embrace their own uniqueness. Inviting women from different backgrounds, Being She Miss Universe 2020 will witness contestants from 280 nationalities, between 21-55 years of age, competing for their shining glory and unleashing the power of Being She.