Caught In A Cuff’s Riya Jain puts forth a fresh perspective on editorial objectivity in regards to content collaboration with brands.
In Conversation with Social Samosa, Riya Jain, the face behind Caught In A Cuff, reveals her vision for her own brand and the credibility she wishes to establish for her brand. She briefly touches upon the cause and effect of being a fashion influencer.
Looking back, where did it all begin?
Five years back, it all started out of a mere passion for posting ‘plandid’ outfit pictures to which people started connecting & that began the start of my #CIACFam. I never thought I could be here standing strong with a family of 300K members.
What’s in the name?
Caught your attention? That was the agenda! Very randomly me & my bunch of friends came up with this name to somehow captivate each one’s attention.
What is your USP in this cluttered space? How does your content give you an edge?
I don’t have a USP as such but I believe in “Just be you and do what makes you happy”. My constant need for doing things differently keeps me on the go.
Please take us through your content creation. How do you stay relevant and relatable?
It’s a long process here. People think it’s easy. Just click a pretty picture & done but it’s really not what it looks like. We are literally always on the go & a lot of hard work goes into content creation. I have my team who is always backing me up and brainstorming the ideas before the actual execution.
How do you make moolah with your efforts?
Never thought that I would earn moolah but eventually, I turned this passion into my profession. Each day I work hard & appreciation keeps following me.
How do you maintain editorial objectivity with the influx of brand briefs?
Luckily, brands see the creativity & hire for this sole reason. They give us our own space to work on the content as per our style & we respect the freedom but also abide by certain mandates they have in order to maintain a balance & produce great content.
One instance/experience that made it all worthwhile.
My friend spotting a hoarding and guess who was the face of it? Riya Jain. I had shot it a few months back for a brand, but never thought it would be so huge.
Weirdest brand brief/request ever
I was approached to promote a condom brand. Sorry, but I can’t reveal the name but the brief was too funny. I would really like to educate my audience but the brief was quite weird to even take the association up.
If not blogging, you would be?
Spy for sure! I am great at stalking.
A day in your life…
There are days when we are super chilled out and then there are days when we are slogging during shoots, brainstorming, meetings, etc.
Message/tips for upcoming bloggers.
Investment is a must, but what is more important is to know where to put the money that offers you concrete results. First, test the waters before spending a bomb on it and then, show what you are good at. It could be fashion, makeup or fitness. Just pick your niche and go conquer the world.
Your Favorite Influencer
One & only Tezza
The Future you foresee for your Personal Brand
I wish to start my own clothing brand in the near future which would have my diverse style collection that reflects my taste & offers a one-stop solution for all the fashion lovers.