Never compromise on content because of brand briefs: Shree Khairwar

Shree Khairwar

Shree Khairwar makes videos based on everyday incidents from her life as it helps her create relatable content for her followers.

Every comment on her post and videos makes Shree Khairwar happy and proud beyond measure. She feels good about the difference she is able to make in the lives of girls who are talented but don’t have the resources to do so. She hopes to inspire them with her work.

Looking back, where did it all begin?

As far as I can remember, it all started in 2018 back when I was injured after an accident when I was prescribed strict bed rest. I tried a but of acting on different songs and with the help of my sister, made a few videos. Those videos gained popularity among in my local circle and friends. That’s how the journey began.

What’s in the name?

My name is a mix of religious sentiments and modern values.

What is your USP in this cluttered space? How does your content give you an edge?

My USP is that my content always contains elements that are relatable to common people. Once you make such content, it automatically nudges people to take some moments from their hectic schedule to enjoy it.

Please take us through your content creation process. How do you stay relevant and relatable?

I try to make videos based on situations and incidents that occur in my day-to-day life. Once you remain true to what you are documenting, it is likely to be relatable and relevant for people.

How do you make moolah with your efforts?

My creativity and fan following lead different brands to offer me some moolah for their publicity.

How do you maintain editorial objectivity with the influx of brand briefs?

I never compromise on the nature of content because of brand briefs. I try to be as real as possible.

Also Read: Cooking at home helps Pravin Menon be a better food blogger

One instance/experience that made it all worthwhile

Each comment where I am mentioned makes me feel proud. I feel good about inspiring girls from simple and orthodox families like me to achieve something.

Weirdest brand brief/request ever

Nothing yet.

If not blogging, you would be?

Definitely a criminal lawyer. Actually, even if I go ahead in the blogging field, I won’t ever leave my original passion of becoming a criminal lawyer.

A day in your life…

I wake up at 8 am and exercise before having breakfast. Then, I study till late afternoon. It is after lunch that I spend time working on videos and on my blog. In the evening, I love to spend time with family. Late at night, I again sit with blog work and reply to fan questions before going off to sleep.

Message/tips for upcoming bloggers

Don’t forget your roots. Always stay grounded and true.

Your Favorite Influencer

One influencer I started following much earlier is Nagma Mirajkar. I love her style and content.

The Future you foresee for your Personal Brand

To help train small town girls who have talent but are unable to use it because of lack of resources.


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