I never promote things I don’t consume: Simrun Chopra

Simrun Chopra

Simrun Chopra believes it is important to read every message and comment before creating content as an influencer.

Using her experience and expertise, Simrun Chopra aims to help people with solutions that are real and simple. She hopes to put across health-related solutions that aren’t difficult to execute, irrespective of where the person resides of does for a living.

Looking back, where did it all begin? 

After my baby was born, I started eating without reservation and before I knew it, I was 20kgs overweight and thoroughly depressed. The weight aggravated the PCOS. My self-image was at the lowest. I started avoiding social gatherings and resorted to binge eating. At first, it was occasional and suddenly it became a constant habit. I was stuck in a vicious cycle. I knew I had to do something about it, I just didn’t know what.

One day when I was alone at home with my 3-month-old baby, I collapsed and I couldn’t move. It brought to light a number of health issues and complications. Though I was in a lot of pain, I couldn’t take muscle relaxants because I was still feeding. The same happened twice more. My doctors told me to lose weight, strengthen my core, hamstrings and back.

I resorted to dieting despite limited knowledge. I just thought it was about eating less. I lost a couple of kilos but nothing was noticeable. I was nudged by a friend and it made me look for a sustainable solution.

I decided to work out and eat right. There was no looking back.

What is your USP in this cluttered space? How does your content give you an edge?

I try to help people with solutions to real, simple problems they face. Whether you live in a hostel, eat at the office cafeteria or travel through the week, I try to offer solutions that aren’t difficult to execute. Simple, sustainable solutions that anybody can use is what I believe sets me apart.

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WHY DO WE OVEREAT ?. . In India people Make it their mission to get you to eat more. We have all heard “arre have some more” “one bite won’t kill you” “live your life ya” . . A lot of what we do & why we do it is governed by our environmental factos.  If your colleagues order samosa & chips daily you’re probably more inclined to eat it. . . . I go out a lot, eat out a lot so it’s important for me to be careful. . . . Are you someone who finds it hard to say no under pressure ? I don’t. I’m very firm with my answers and nothing changes that. If I’m not going to drink I’m just not. I’ve had instances when people force to the point where I have had to tell them to back off. Think of it like this –  If you’re a vegetarian and someone asks you to eat meat, you won’t no matter what –  If you don’t eat pork or beef for religious reasons, you won’t under pressure  So if you can do it at one instance means you can do it at another. You just need to make up your mind . . . SIMple Tips :  1-  TASTE – if something doesn’t taste great I leave it. I refuse to waste my efforts on something just ok. If you like it, eat it. Don’t eat for the heck of eating 2-  STAND UP – standing up for your beliefs here leads to standing up for yourself elsewhere. We learn that its ok not to please everyone 3-  Follow the tips mentioned yesterday in these situations too 4-  Stick to tandoori and grilled items when out  5-  Understand that the food is always available. You don’t need to eat it all at one time. . . . Do you face these pressures ? especially when people around you are ordering all sorts of stuff ?  How do you deal with it ? Was this useful and what else should I write about . . . . To get free recipes and meal plans  Go to the link in my bio  Or go to  www.simrunchopra.com

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Please take us through your content creation process. How do you stay relevant and relatable?

There are two ways to create content: What you want to say and promote, and what your audience needs. I focus on the latter. My objective is to help people and in order to do so, I reply to every single comment and DM. I have conversations, listen to stories, answer their questions. I look for trends and address them. Every post I put up is based on something someone has asked me in private.

How do you make moolah with your efforts?

My guiding principle is to stay true to my audience by helping them. I keep this in mind for all the decisions I make. This is why my profile is not over-run by collaborations and paid content. I only promote ideas and items that I personally use. I have never promoted anything that I haven’t consumed.

Implementing this cuts off the possibility of many collaborations that come my way. It is a trade-off but my ethos comes before all else.

Also Read: ‘Why should the brand pay you if you don’t come to the office?’ recalls Deepali Soam

How do you maintain editorial objectivity with the influx of brand briefs?

It’s simple. Stay true to your value. Stay true to your ethics and focus on your audience. 

One instance/experience that made it all worthwhile

One instance that really stood out for me was a girl who said she needed to lose weight and become fair in a month as per the conditions laid down by the prospective groom’s family. I couldn’t believe that her parents supported this and were asking her to give up her education as well. I had encouraged her to stand her ground, give her exams and get a job. Months later, she messaged me that she had done so.

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PUMPKIN CARROT SOUP I love a heart warming bowl of soup. Homemade veg soups are quick and easy to make. It's a great way to get in more veggies and even better for kids. . This one is popular with most people as it's slightly sweet and the toasted almonds and sesame seeds add just the right crunch. The sunflower microgreens look gorgeous and give it an added freshness. (Completely optional) My veg soup recipes use my grandmoms standard recipe. She was a phenomenal cook. She learnt various cuisines from the british chefs in india, prior to the partition. Tandoori, Chinese, Burmese, Continental, Anglo indian and so much more. My mom is a super cook and well and then there's my dad. He makes some lip smacking food. . I've always had a variety of food to eat growing up. Spaghetti, roast chicken, bakes were as common as dal chawal roti. . We had so much variety that eating at home was fun and interesting. There was no need to order in or to go out that much. . This is true for me now too. If I eat the same kind of food for long I get super bored. That's why I experiment so much. That's why making your own meal plans helps. . If you write down all your meals and snacks for the week you can opt to experiment on days you know you have time. Days you know will be busy you can use leftovers or quick meals. . A little planning helps add variety, diverse nutrition and piece of mind. You dont need fancy ingredients… focus on cooking with what is locally available … that's all. Use my weekly free sample menus to help you make your own. Hope you got the baked oats recipe today too. I love this hearty soup. My other favourites are Palak Palak peas Peas mushroom Lentil soup Hot & sour soup Roasted tomato soup I can send these recipes if you like soups. Let me know which recipe you want next time #nourishwithsim Microgreens from @livingfood.co If you're on any of my programs The Palak and palak peas soup recipe is on the fb group.

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A day in your life…

I wake up at 5 am to get in an hour of reading and studying. This is followed by a workout regime. I then wake my son and help him get ready for school. I drop him off and head to work. Most of my social media replies and posts are done in transit to save as much time as I can. I head home post-work to spend time with my son, have dinner with my family and read bedtime stories to my son till he falls asleep. Then, I reply to DMs and get in some reading.

Message/tips for upcoming bloggers

Understand your niche, what you want to communicate and why someone would want that information. Stay true to your values. Listen to your audience and adapt as required. Don’t start with the idea to turn it into a profession. Nothing compares to a real-life educational qualification and job.

Your Favorite Influencer

Martin Mac Donald, one of the worlds leading nutritionists, who stays true to his values no matter what.

The Future you foresee for your Personal Brand

It is my objective to provide women across India with quality fitness and nutrition solutions, irrespective of their socio-economic background. I have started offering weightloss programs for as low as Rs 500 a month where they get a complete solution with professionally designed workouts and eating plans. This is my way to ensure that no woman ever needs to resort to starving or go on a crash diet. No one should compromise their health to lose weight. I hope I can help as many people as I can with this. 


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