#TheArtVsArtist brand posts take an amusing route

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Paawan Sunam
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#TheArtVsArtist brand posts


Earth without art is just "Eh" and so #TheArtVsArtist brand posts have filled the social media bay.

#TheArtVsArtist brand posts were adapted from a topical trend that was first seen on Twitter in around 2016. An artist posted a collage of their artwork with their own photograph in the middle and caught the attention of more artists, followed by them following the format.

In 2018, Twitter also published this format as 'Moments' when the trend resurfaced. Although the trend likely first surfaced on Instagram or Facebook. Then the format was also revived as a meme template in the same year.

The meme community recently brought the trend back to life and this time it caught numerous social media brands' attention. Soon feeds were filled with promotional adaptations of the template.

Inspired by a more humorous version of the format, several posts also have a satirical tone to it. Brands from diverse sectors have used the template to promote their products, brand legacy, offerings, features, and more aspects.

Also Read: #SeduceSomeoneInFourWords brand posts entice users

Bombay Shaving Company

Viacom18 Studios

Tata Steel

Manforce Condoms

Comedy Central India

ZEE5

ZEE TV

Star World India

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Jim's pranks = WORK OF ART! #TheArtVsTheArtist

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Cofsils

Prega News

MNXMovies

Godrej Security Solutions

Godrej Protekt

Ceat Tyres India

St. John’s Universal School

Shaadi.com

Johnson Tiles

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