Earth without art is just “Eh” and so #TheArtVsArtist brand posts have filled the social media bay.
#TheArtVsArtist brand posts were adapted from a topical trend that was first seen on Twitter in around 2016. An artist posted a collage of their artwork with their own photograph in the middle and caught the attention of more artists, followed by them following the format.
In 2018, Twitter also published this format as ‘Moments’ when the trend resurfaced. Although the trend likely first surfaced on Instagram or Facebook. Then the format was also revived as a meme template in the same year.
The meme community recently brought the trend back to life and this time it caught numerous social media brands’ attention. Soon feeds were filled with promotional adaptations of the template.
Inspired by a more humorous version of the format, several posts also have a satirical tone to it. Brands from diverse sectors have used the template to promote their products, brand legacy, offerings, features, and more aspects.
Bombay Shaving Company
Comedy Central India
Star World India
Godrej Security Solutions
Ceat Tyres India
St. John’s Universal School
If we have missed out on any of your favourite #TheArtVsArtist brand posts, write to us at [email protected], or let us know in the comments below.