Agency Feature: Creometric

Creometric agency

How do we define Creometric?

Creometric is a digital marketing company in Goa and amongst the pioneers of performance marketing in the state. We started in 2017, and currently have a team of a dozen young, dynamic, and highly experienced engineers, designers, and content creators.

What’s in the name?

We are an agency that is fun and creative, yet serious about the numbers – so we wanted a name that reflects that. ‘Creo’ literally means ‘I think’ in Spanish. It’s also used as a verb, meaning ‘to create’. Combined with ‘Metric’, Creometric is a combination of creativity and numbers, two of the most important components of a successful campaign.

What do we do?

We run the gamut of digital for our clients. Apart from Social Media Marketing and Management with Graphic/Content Creation, we offer SEO, Website Design, and Performance Marketing which includes Targeted Advertising and Growth Hacking.

Apart from this, we also offer Online Reputation Management, Affiliate Marketing, Influencer Marketing, and App Store Optimisation.

Why we do it?

We started Creometric at a time when Goa was still coming to terms with what digital could do. In a state that is run predominantly by mom and pop shops, the belief in traditional offline marketing such as newspaper ads was stronger. Creometric stepped in to fill the gap in the market, especially in the hospitality sector.

From predominantly social media, we moved on to SEO, web design, and now our entire portfolio of 360-degree digital services.

How do we evolve?

For us, every day is a school day because we’re constantly learning. The great part about our clientele is that it ranges from hospitality to medical; fashion, to real estate – so we’re always looking to do something different in these industries.

Since no two clients are the same, we keep challenging ourselves to think outside the box, and to create concepts that are unique. We also spend a lot of time following and reading up on emerging trends in social and digital marketing, conducting training sessions, attending workshops with other agencies, and sharing knowledge with our industry peers.

Also read: Agency Feature: 3DM

Social responsibility in social media

We are in constant contact with all stakeholders to ensure that they are correctly represented. We would never post anything that we were not comfortable with, nor create campaigns that we know could potentially have a negative impact (with regards to socio-political or religious sentiment) on the brands that we represent.

The need of the hour

For starters, there needs to be a law against improper hashtagging. #This #is #not #how #hashtags #are #used.

Now that we have that out of the way, we feel that the most important laws that need to be put in place revolve around privacy, and protection while using social networks. This is something that needs proper policing in tandem with Cyber Crime Cells.

We learned the hard way

  • Don’t copy, create – there’s a difference between inspiration and plagiarism
  • Time equals money, so don’t waste time on clients who are not willing to invest in their brand
  • Less is more. Just because there are 16 million colors, that doesn’t mean we need to use all of them
  • Choose the right font and stick with it
  • Fire any designer that uses Comic Sans as a default font

Did we just share that?

  • When followers comment on a commemoration post on the birth anniversary of a historical political figure with a “Happy Birthday, Ma’am” and you like it because, well, it’s social media.
  • When a client asks you for a step-by-step guide to how to log in to a Gmail account, and you have to oblige.
  • When a potential client asks you, “If I plug in my laptop to a power source, will my AD pop up?” and you try not to face-palm yourself right then.
  • When a new client comes in with a skewed notion of the functionality of keywords in SEO and asks you, “If we buy a keyword, can others still use it?” and all wit leaves you momentarily.

They work with us

Some of our clients are:

  • Wendell Rodricks
  • Madame Rosa
  • Marquis Beach Resort
  • Shai’N Dance Academy
  • Pai Kane Group
  • WardPower
  • Kasu
  • Nordic Intent
  • Bootcamp
  • Kodework
  • Fat Hamster Studio
  • Ticlet

The industry as we foresee

With social media showing no sign of slowing down, there is a lot of scope for digital marketing in India. We’ve seen a huge change in the local industry as well, with more clients and companies eager to experiment with digital campaigns.

A day without Internet

A day without the internet would be like trying to enforce freedom of speech in India – pointless and frustrating.

Lastly, are you hiring?