From teaching herself how to shoot, edit and upload, Arushi Patkey has come a long way to be a blogger working with multiple brands.
Arushi Patkey comes to create content that is relatable for her audiences. Commuting in public transport and eavesdropping on conversations are her some of the best ways she is able to come up with new video ideas.
Looking back, where did it all begin?
Back in 2015, I used to watch Bethany Mota was someone I could relate to on a personal level. Then, I came across Sejal Kumar and it was that point in my life when I decided to start my own channel.
What’s in the name?
Quite early on, I used to spend hours on my phone recording random clips and vlog pieces about the places I explored. This, combined with my love for styling was the reason behind my YouTube channel, Your Inner Spark. I am a strong believer in being happy from within. My funda is simple: If you are happy from inside, you will look super pretty outside. Hence the name.
What is your USP in this cluttered space? How does your content give you an edge?
On my channel, I try to exhibit a variety of videos ranging from fashion, lifestyle, travel and comedy. Every month, I start with a weekly vlog/travel vlog and then upload four videos catering to fashion. The last week is usually a home decor video along with a comedy sketch.
Please take us through your content creation process. How do you stay relevant and relatable?
If you live in India and commute in public transport, there is never any dearth of content. I have always been the girl who thought of crazy ideas whenever I saw something on the streets. I love listening to or even eavesdropping on random conversations because it could lead to a video idea. Content comes from observing people around you. I always try to make content that people can relate to with ease.
People get really happy when they are able to save money on things, so I have incorporated some tips and tricks for that too. There is another level of pride that people take in designing their own clothes. I have got that covered too. Once in a while, I put up comedy videos as a refreshment.
My initial days were quite tough. It was a task to learn how to shoot videos, edit them and then upload them at the right time. Attempts to promote my work and telling people to watch my videos too was a rough patch in the process. However, as I started receiving love and support of the people, things got easier. Today, I am on my writer, director, actor, fashion stylist, video editor and promoter. My mom helps me with all this. Sometimes, she turns into a photographer, on others a light man or even a guide.
How do you make moolah with your efforts?
That’s never fixed, the more you create, the more you earn. It could be through brand collaborations, affiliate marketing, Google AdSense. There are tons of ways to earn money.
One instance/experience that made it all worthwhile
Being recognised by people for your work, getting feel-good DMs on Instagram and emails are what makes everything worth the hustle.
Weirdest brand brief/request ever
Nothing that I can recollect.
If not blogging, you would be?
Apart from being a blogger, I am also a purchasing specialist in an MNC.
A day in your life...
My day starts with an hour at the gym, two hours of editing/filming, after which I head to my office (desk job). I come home to send email to brands and work on scripts. On weekends, it’s more of a YouTuber’s job where the day is all about crazy shoots and video ideas.
Message/tips for upcoming bloggers
Do not let your passion take a back seat. When you are in your 70s, you won’t remember who your boss was but you will surely remember the happiness you got while following your passion.
Be consistent and unique. Do learn the backend technicalities like SEO and keywords. Make content according to occasions. Always try to put that little extra effort in following your passion and do not stop until that is the only option left.
Your Favorite Influencer
Sejal Kumar and Larissa D’sa.
The Future you foresee for your Personal Brand
A brand that would connect with people. The world needs people who love themselves I am here to help everyone do that.