The 2020 Super Bowl Facebook advertisement concentrates on the diversity of Facebook Groups, there is one for everyone they claim.
Facebook released its first-ever Super Bowl advertisement this year. Featuring actor Sylvester Stallone and comedian Chris Rock, the ad concentrates on the benefits of using Facebook Groups to connect with like-minded people on the platform. No matter the topic, you are likely to have fruitful conversations on groups is the message the platform goes big.
Most of the group names that are mentioned in the advertisement include a wordplay on ‘rock’. It is a part of Facebook’s larger campaign, More Together, which focusses on promoting Facebook Groups. “I Wanna Rock” by Twisted Sister has been used as the music for this Super Bowl ad.
“Facebook Groups are an everyday resource where you can connect over things you care about – a place to exchange new recipes, learn what’s happening in your neighbourhood, seek or receive support around new life events, or simply bond over things like Super Bowl, Sylvester Stallone or Chris Rock,” the platform says, adding: Whatever your interest, there is a Facebook Group for you! Are you ready to rock?
Super Bowl commercials are very important to the Advertising industry for they get to put their best work forward and help it reach millions of people. This year, these come at a cost of $5.6 million per 30 seconds. While unconfirmed, Facebook has likely to have paid over $10 million for its Super Bowl debut spot this year.