The new LIC campaign states the importance of life insurance with Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC.
The digital campaign by LIC shows that ups and downs are a part of life and it is significant and essential to have life insurance. Having life insurance helps one fulfil their dreams like owning a start-up, buying a house, going abroad for further studies or even planning a nice holiday.
Aimed to reach out to a maximum audience and to celebrate with them, the brand conducted a flash mob in association with Screenox Media at a mall in Mumbai, to encourage the youth of today to prioritize life insurance for themselves and their families.
The flash mob saw the young boys and girls dance to the signature steps of the jingle. The flash mob has been aligned with Valentine’s Day celebration, and dancers were seen holding a Love note saying “On this Valentine’s Day, gift your loved ones “Jeevan bhar ka saath”.
Speaking about the campaign, K. Rajivan Nair, Executive Director, Corporate Communications of LIC, said “Today’s young generation loves to stay in motion all the time, they want to pursue their passions and hobbies at 100%. We want to be together with them in their journey of achievement and advancement with our robust offerings.”
“To build a stronger connection with the youth, we are continuously taking new initiates, and this flash mob is an extension of our Digital, Radio & TV campaign. We are glad to see it being received so well. We are sure, we will be able to help the youth of today understand the importance of taking life insurance via our various initiatives,” he added.