From a social media executive to a menswear influencer, Shakti Singh Yadav has had quite a journey watching barter turn into collabs.
If not a blogger, Shakti Singh Yadav would have pursued creative direction owing to his love for storytelling. Advising those who are considering blogging as a professional career, he stresses the importance of being true, passionate and consistent.
Looking back, where did it all begin?
I have always been inclined towards fashion. When Instagram was new, I wanted to make an account on it like everyone else. I used to post a lot of content around OOTD, travel, food and quotes. Back then, I wasn’t aware that something like influencer marketing existed and I could actually earn out of it.
Eventually, I started working as a social media executive in a company where I handled a couple of fashion and lifestyle brands. It made me feel like I could start my own blog rather than working for someone else. So, I quit my job and started building my own profile. I started uploading better pictures of my outfits and started tagging brands. Gradually, brands got in touch with me for collaborations. Initially, it was on a barter basis and cross-promotion. Later it turned monetary as my blog’s engagement got better with time.
What’s in the name?
A lot of good things have happened in the month of February and I wanted my blog’s name to be different and not just something that starts with ‘style’ because that’s too mainstream, no?
What is your USP in this cluttered space? How does your content give you an edge?
My USP is being creative, introducing new concepts and utilising the resources around me in the best way possible. I believe in originality and keeping it real with my audiences so that they can relate to my content.
Please take us through your content creation process. How do you stay relevant and relatable?
I usually start with a little research about the product and the brand, in case I am not aware of it. Then, if I like the product and can relate to it, I create a concept around it, understand the mood and feel of the product. This is then executed in the pictures. Anything that I believe in, I try to put it up in a way that my audience believes in it too.
How do you maintain editorial objectivity with the influx of brand briefs?
When it comes to a brand association, It’s always about creating a story, considering the brand’s objectives and aesthetics with a touch of creativity, while adhering to the protocols. As it’s a collaboration where two brands work together, we try and balance things out.
One instance/experience that made it all worthwhile
To be nominated as one of the best menswear influencers in the country within the span of two years makes me feel my hard work has paid off.
Weirdest brand brief/request ever
That the brand wants me to post something that’s been created by some other influencer. That was quite hilarious.
If not blogging, you would be?
Creative direction, I guess! Always been inclined towards storytelling through unique concepts.
A day in your life…
I start my day by jotting down the things I have to do for the day. Then I work out a bit, watch an episode of my favourite show as a reward, and make sure I finish every to-do on the list before going to bed.
Message/tips for upcoming bloggers
Be true to yourself, that’s how you’re going to be unique, do it passionately and be consistent.
Your Favorite Influencer
My favourite influencer is – Quken Mike, he’s beyond amazing. His creativity is on a different level which inspires me to a lot.