Agency Feature: BusinessKrafts


How do we define BusinessKrafts?

BusinessKrafts is a growing digital marketing agency and market research firm in the eastern Indian region that mainly focuses on the growth of MSMEs in Odisha, Jharkhand, West Bengal, and Bihar. The primary focus of the agency is to help startups and slowly growing businesses with strategic digital plan and implementation. Market research, strategy building, and planning are the three major spotlights on which our entire work culture depends.

What’s in the name?

The name BusinessKrafts clearly indicates that we do k(c)raftsmanship for businesses, obviously for growth acceleration. The tagline ‘Strategy, Technology and Creativity’ represents our approaches.

What do we do?

The ranges of services offered by BusinessKrafts include –

  1. Consulting Services
    • Market Research
    • Business Planning
    • Marketing Strategy Development
    • Business  and Marketing Consulting
  2. Digital Marketing Services
    • Digital Strategy Development and Planning
    • Digital Marketing Audit
    • Requirement Specific Digital Marketing
  3. Web Technology Service
  4. Website Development and Design

Why we do it?

BusinessKrafts came into existence after two and half years’ rigorous research on the effectiveness of different marketing strategies based on local businesses in major cities in the states Odisha and Jharkhand.

The research suggested that digital marketing can be effectively applied to MSMEs in the region. We voluntarily involved ourselves with a few small businesses that were in a continuous struggle for existence amid heavy competition. We applied planned social media and local SEO strategies for the businesses. Within a year, our strategies could bring success beyond exception. Furthermore, we did not have any real competitors around us.

How we evolve?

Situations are changing so rapidly that we are bound to come out with fresh insight each year, even half-yearly and quarterly. Amid the changing scenario, we have been adopting new strategies in each step.

Also read: Agency Feature: DigiChefs

Social responsibility in social media

When we are talking about social responsibility on social media, we can see a sorry figure. Fakers are active and yet we are struggling. In fact, we couldn’t yet come out with a solution.

The need of the hour

Fakers are more active on social media – this is a big challenge for social media marketers who are doing it in an honest way. A marketing agency that is working with fulls of moral consciousness finds it difficult to breathe amid hundreds of fakers. It’s time to think seriously and act properly.

We learned the hard way

Competition is everywhere. We can’t ignore the same either for us or for our clients. We might have some failure stories to tell, but we are willing to learn from each failed incident and that’s our real strength.

Did we just share that?

Funny SMM incidents or amusing experiences with clients – Although it’s a part of our activities, we yet lag behind.

They work with us

Almost all of our clients are in MSME sectors. Few of them with whom we have long term partnership are:

  • Craftiico Apparel and Clothing
  • Shrikrishna Textiles
  • Marwah Group of Hostels
  • Sarojini Institute of Technology
  • Tata College
  • Airway Cargo

The industry as we foresee

The social media scenario in India is evolving rapidly. Being one of the most cost-effective and target-oriented modes of marketing, social media marketing has a brighter tomorrow. It will grow further.

A day without Internet

A day without internet? We are unable to imagine even an hour without it!

Lastly, are you hiring?