We are a bunch of people who believe in the idea of ‘purpose’. As specific as we are in defining ourselves, we are equally specific about the kind of clients that we want to work with. We are a brand development and an integrated digital marketing company based out of Pune and we are passionate about working with entrepreneurs who have a sense of purpose in their idea.
Started in 2016, Destylio Communication and Design, our clientele is spread across India and The Middle East majorly specializing in B2B products and services.
What's in the name?
It’s just an acronym for Design and Style Studio for Brands.
What do we do?
Brand Creation, Brand Communication and Marketing and Internal Brand Development, are the key areas that we work in.
Why we do it?
The consumers today are very cognizant of what they want, the experience they desire and the value they seek. They do not want to buy something that is being pushed onto them. Instead, they want to have something that is going to add a positive value to their lives.
How we evolve?
We’ve all grown with the idea that anything can be sold. As companies, entities or producers of services and solutions, it is our responsibility to think human. To think from your customers’ point of view. Always ask yourself, ‘Would I want to have this? Is it going to make any positive difference to me?’
We need to be more genuine about what we are trying to offer. And not just sell something for the sake of it.
Social responsibility in social media
The lines of privacy and public opinion have now got blurred with social media being such a deep part of our lives. But at the same time, it is necessary for Brands to be vocal about issues that matter to them. That’s what makes them more trustworthy in the eyes of their customers.
We feel that social media has emerged to be an open platform for customers to openly appreciate or disapprove of anyone or anything. The need for the hour according to us would be for Brands to be more sensitive, towards their customers and their issues.
We learned the hard way
We have always believed that adding value to your clients by going out of the confines of the contract is the stepping stone towards achieving trust.
But unfortunately, more often than not, it is taken for granted. The hard work that goes behind bringing that change in your brand is never seen to those who fail to understand its importance.
Indian social media is making our society more open and equipped than ever. Millennials are more self-sustained and aware than their previous generations. Marketing agencies will have a challenging time ahead in making these millennial entrepreneurs see value in them and create a need for themselves. Innovation and disruption would be the need for survival.
A day without Internet
Things will come to a standstill given the complexity with which the internet is integrated into our lives.
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