How do we define econz?
Econz is into Digital space and Cloud Solutions; we call ourselves enablers of digital transformation. We thrive on a robust leadership team of digital & cloud experts with over 100+ years of cumulative experience. With the aim of customer retention and providing end to end digital solutions, we embarked on a new path of Digital Marketing. Since our inception in 2006, we are committed to delighting our customers through our quality digital services.
What’s in the name?
Econz is all about one thing, delighting our consumers through internet-based products and services, which we brought it in our name, E dedicated to internet and Conz focused on the consumer.
What do we do?
We saw a huge gap between consumer needs and brand offerings. Leveraging this opportunity, Econz set up itself as a solution provider in the space offering –
- SEO optimization
- Social Media Marketing
- PPC Services
- Content writing
- Web Designing Services
- Graphic Design
- Email Marketing Services
- Online reputation management
Why we do it?
We initially started with Cloud solutions but we observed that our existing customers needed digital marketing services. In order to provide end to end digital solutions and help our existing clients boost their online presence, we started delivering on the digital marketing competencies.
How we evolve?
Initially, at Econz, we started with PPC & email marketing services. To keep up with the changing market we evolved and understood the power of organic search and social media marketing to influence people in the buying decisions. SEO and SMM is not an independent thing, they have a dependency on good landing pages & websites. For that we enhanced our capabilities with websites & content writing, making us a 360-degree digital solution provider.
Also read: Agency Feature: TCQI
Social responsibility in social media
In the age of explosive information, social responsibility is the ability to respect people’s opinions, agreeing to disagree and also act as a platform of conceptualizing ideas born through this conversation. If we are capable of sparking such a conversation through our brands, then we consider ourselves socially responsible.
The need of the hour
Brands need to be empathic and aligned with the concern of the consumer in offering the solution they need as opposed to marketing the product brands offer.
We learned the hard way
One of the most difficult yet important aspects is to strike a perfect balance between what may influence the audience and what brands want to communicate. From our experience, we learned to develop the art of storytelling where we will be highlighting the brand’s USP more relatable to the needs of the target group thus solving their problems.
Did we just share that?