Agency Feature: PromotEdge

PromotEdge

How do we define PromotEdge?

We are an integrated marketing and brand communication agency with mainline and digital capabilities. With an ROI driven approach, we function primarily in four verticals- Creative Design, Web Solutions, Digital Marketing and Audio Visuals.

What’s in the name?

PromotEdge – the name by itself is self-explanatory. This is also the reason we coined the term. After all, we are what we do, which is Brand Promotion. And to this Promotion we add our Edge.

What do we do?

As mentioned earlier we aim to provide an edge to all our clients through ‘out-of-the-box’ thinking and by uncovering unique opportunities for our clients. We offer services in the following spheres: Creative Design, Web Solutions, Digital Marketing and Audio Visuals.

Why we do it?

A thorough understanding of brand marketing and the digital domain, coupled with a passion to build brands and achieve marketing success, makes us what we are and drives us to do what we do.

How we evolve?

It is truly said that change is the only constant. And that’s what we keep doing to evolve and stay relevant. We keep changing with the times, keeping up with trends, constantly educating ourselves, learning, and even more importantly, unlearning to keep pace with developments in the industry.

Social responsibility in social media

At PromotEdge we take social responsibility seriously and spare no effort to ensure that all content that emanates from us is honest and genuine and does not mislead or misinform. Staying within strict ethical boundaries, our every attempt is to create content that changes things for the better and is positive in tone and impact.

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The need of the hour

The digital platform, today is the most powerful platform of all. While there are many players in this field, the need of the hour is to collate knowledge, work on insights and share experiences for the greater good.

We learned the hard way

We kicked off our journey in 2015 – a time when digital marketing was still in its infancy, especially in the eastern region of India. Naturally, the paths and processes at that time were ill-defined and complex with no clear or precise knowledge. By tackling challenges head-on and learning through our mistakes, we built up a bank of experience and insightful knowledge that has stood us and our clients in good stead over the years.

But most importantly the concept of a full-service communication agency with multi-vertical expertise of mainline & digital was unheard of and all the industry experts advised us at that point to stick to a core expertise area.

Did we just share that?

It so happened that one of our team members handed over her smartphone to an important client to view something. Accidentally, the phone slipped from the client’s hand and fell on the floor and the display shattered. While the client was profusely apologetic, our associate was nearly in tears but compelled to restrain herself as the client was one of the biggest ones we had.

However, the incident had a fairy tale ending – the very next day a parcel arrived at our office in her name. Inside was a brand new smartphone of a reputed brand along with a handwritten note from the client extending his apologies and hoping she would be happy with the new set. Such clients are gems indeed.

They work with us

Over the years we have been fortunate to be trusted by numerous clients across product categories to work on their brands and take them to newer heights.

While every client is precious to us, we have to mention a few notable ones that include the Tata Housing, Tata Metaliks, Tata Steel, Alu Décor, Durgapur Cement, ABP Group, Sai Group, Vikram Solar, Ganesh Grains, Pran, Utkarsh Pipes, Tata Tubes, Tata Agrico, Tata CFE, Unimark Group, HDFC Bank, Sugam Homes, K R Choksey, Sai International (Edu) Group and many more.

The industry as we foresee

While opinions vary on the future of the industry, we are clear in this regard. The future is full of possibilities and extremely bright for the digital domain. Consumer experience will our remain primary focus at brand touchpoints that we create.

With the backing of inspired clients and hardcore talent, this medium is set to be all-pervasive.

A day without Internet

A day without the internet would actually be a day without any regret. But at the same time, it would be a rather non-productive day for us.

Lastly, are you hiring?

At PromotEdge, we strongly believe that people make the organization. Hence we are always on the lookout for talented individuals.


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