As per the mandate, Albatrot will aim to amplify the digital identity of Mamagoto and Foxtrot from the house of Azure Hospitality.
Starting mid-February, Mamagoto & Foxtrot have awarded their digital mandate to Albatrot.
On this, Meetali Kutty of Azure Hospitality says, “I am excited to onboard Albatrot as I love the fun energy they infuse into their campaigns and their consistency in building a brand’s image.”
Adding further, on their association for Foxtrot, Kutty shares, ” Their energy and offbeat ideas are a perfect brand match” Albatrot has been brought on board with the objective of creating a strong digital presence for the brand by increasing brand awareness, beyond Delhi, Gurgaon and Bangalore, where the Foxtrot is present, to a wider audience. Its primary aim is to create a communication that transcends beyond the dining experience to a space that facilitates creativity and interaction”.
Adds, Meryll Koshy, Associate Account Manager at Albatrot, “When we first heard about Foxtrot, and the ‘third place’ culture, it sparked an exciting curiosity that we were really keen on exploring. Spending time with the Azure Team really helped us dive deeper into understanding the subculture they want to reach out to and host. What makes this association furthermore interesting is two young teams coming together to work towards the brand’s vision while maintaining the brand’s signature quirk at its core in all communication.”
Speaking on their association with Mamagoto, Koshy says, “Collaborating with the team at Azure once again for Mamagoto after Foxtrot is just as exciting. Our team is pumped to have the opportunity to expand our wings in the FnB industry once again with Mamagoto and dive into the depths of Asian lifestyles. Being a creative agency, exploring different avenues of quirky communication has always been our favorite part of the journey.”