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#SonuKiSmile is spreading like cream cheese and brand posts have partnered with #HappyRider fans to spread it everywhere.
Okay, so it all started when a video of a Zomato delivery partner named "Sonu" started surfacing online. His infectious smile and contented happiness from being at work was an inspiration for several people and memes.
Muskan ki Chamkan 😂
— Jeenendra Jain (@Jinuclub18) February 29, 2020
Original Video of Viral Zomato Boy.#zomatoguy #ZomatoBoy #SmileDekeDekho #Zomato #sonukismile #happyrider pic.twitter.com/f9QF0JTTsK
And the hashtags #SonuKiSmile, #HappyRider, #ZomatoBoy, #ZomatoDeliveryBoy, and #ZomatoHappyRider emerged and continue to be populated as of yet.
Zomato India has leveraged Sonu's popularity too. They changed their display picture to Sonu's headshot, announced that they are now a 'happy rider fan account', and created topical posts.
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View this post on Instagramaap convince ho gaye ki main aur bolun ?
A post shared by Zomato India (@zomatoin) on
Lays India was one of the first brands to be infected by #SonuKiSmile. Lays India extended its campaign #SmileDekeDekho - where they featured smiles of various influencers on their packs and led an influencer campaign. They virtually featured Sonu's smile on a Lays pack for their topical post.
Bazarville, a store for personalized & custom T-Shirts designed a T-Shirt featuring Sonu's smile. More brands such as Oral-B India and Ching's Secret spread #SonuKiSmile through posts.
Also Read: #LifeInPie brand posts share a slice of topicality
Lay's India
View this post on InstagramA smile can win a million hearts, kyun @zomatoIN? Bus #SmileDekeDekho. #ZomatoBoy #sonukismile
A post shared by Lay's India (@lays_india) on
Clovia
View this post on InstagramA post shared by Clovia (@clovia_fashions) on
Oral-B India
View this post on InstagramHappiness is Sonu. #SonuKiSmile
A post shared by Oral-B India (@oralbindia) on
Ching's Secret
View this post on InstagramA post shared by Ching's Secret (@chingssecret) on
Pune City Police | Maharashtra Police
That smile when you know you're a bigger celeb than those not wearing a helmet! #RoadSafety #ZomatoBoy https://t.co/ZUAb1rnyRp
— महाराष्ट्र पोलीस - Maharashtra Police (@DGPMaharashtra) February 28, 2020
TractorGyan
Zomato India
View this post on Instagramaap convince ho gaye ki main aur bolun ?
A post shared by Zomato India (@zomatoin) on
Bazarville
View this post on InstagramA post shared by Bazarville® (@bazarvilleindia) on
Godrej Appliances
View this post on InstagramOur thoughtfully designed Air Conditioners will surely bring that smile on your face! #sonukismile
A post shared by Godrej Appliances (@godrejappliance) on
OkCredit
View this post on InstagramA post shared by OkCredit (@okcreditofc) on
Internshala
Tinder India
.@ZomatoIN super like the DP 🔥
— Tinder India (@Tinder_India) February 28, 2020
If we have missed out on any of your favorite #SonuKiSmile brand posts, write to us at content@socialsamosa.com or let us know in the comments below.
PS: If you see someone without a smile, give them yours (or Sonu's).