Dettol has launched a TikTok campaign – #HandWashChallenge in the wake of COVID-19 outbreak and its severity in India.
The UGC campaign #HandWashChallenge by Dettol intends to raise awareness about the simple steps to wash hands, on TikTok.
As the global pandemic of COVID-19 gets severe in India, Dettol has leveraged the issue and rolled out the campaign on the platform that has a substantial amount of regional users.
Although it is an awareness campaign, it has been packaged in a way that its consumable on TikTok. The #HandWashChallenge filter states the brand name and the steps to wash hands while the user dances out the steps.
Wash Hands and Stay Cool ##HandWashChallenge @dettol_india
The most viewed videos of this challenge have about 3 million views, being from top influencers. And the challenge collectively has about 3.8 billion views(inclusive of all videos) currently on the platform.
Stay Cool, wash hands in style ##handwashchallenge @dettol_india ❤️?
Being a health and hygiene company, Dettol from the house of Reckitt Benckiser has also previously executed campaigns that aim to educate consumers about handwashing practices.
Their latest effort being ‘Paigham-e-Sehat‘, launched across various regions in rural India.