Advertisment

Dettol launches #HandWashChallenge on TikTok

author-image
Paawan Sunam
Updated On
New Update
Dettol TikTok campaign

Dettol has launched a TikTok campaign - #HandWashChallenge in the wake of COVID-19 outbreak and its severity in India.

The UGC campaign #HandWashChallenge by Dettol intends to raise awareness about the simple steps to wash hands, on TikTok.

As the global pandemic of COVID-19 gets severe in India, Dettol has leveraged the issue and rolled out the campaign on the platform that has a substantial amount of regional users.

Although it is an awareness campaign, it has been packaged in a way that its consumable on TikTok. The #HandWashChallenge filter states the brand name and the steps to wash hands while the user dances out the steps.

Also Read: #ShareTheLoad this time talks about lack of sleep faced by women

The campaign was given an initial push by collaborating with several TikTok influencers such as Avneet Kaur and actress Urvashi Rautela.

@urvashirautela

Wash Hands and Stay Cool ##HandWashChallenge @dettol_india

♬ Hand Washing Song - Viruss

The most viewed videos of this challenge have about 3 million views, being from top influencers. And the challenge collectively has about 3.8 billion views(inclusive of all videos) currently on the platform.

@avneetkaur_13

 

Stay Cool, wash hands in style ##handwashchallenge @dettol_india ❤️?

♬ Hand Washing Song - Viruss

Being a health and hygiene company, Dettol from the house of Reckitt Benckiser has also previously executed campaigns that aim to educate consumers about handwashing practices.

Their latest effort being 'Paigham-e-Sehat', launched across various regions in rural India.

#HandWashChallenge Communication dettol Language campaign Social marketing customers TikTok Social media digital medium direction medium Advertising solutions internet Digital Media agency