Facebook has introduced a Political Branded Content dashboard - a live feed where users can view all pieces of branded political posts on CrowdTangle.
The Facebook Political Branded Content dashboard is live on CrowdTangle, content discovery and social monitoring platform.
While Twitter's updated Political Ad Policy globally bans the promotion of this kind of content on the platform, Facebook is exploring options to give transparency about political branded content.
Their latest attempt is adding a column of Political Branded Content to a dashboard in CrowdTangle. Similar to a library, users can view a live feed of the posts and also search by candidate names.
The addition comes in after updates to its political branded content policy that now allows candidates to use content for promotions. The update was lead after different opinions surfaced on the use of memes by political candidates and the association of Michael Bloomberg with a group called 'Meme 2020' to create and distribute memes via various Instagram Pages.
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The reason to not include these posts in the Facebook Ads Library is unclear, but Rob Leathern, Director Of Product, Facebook has confirmed the Live Display of political branded content on CrowdTangle.
While Facebook has chosen to support political advertisements and is trying to maintain transparency, there are several complications that revolve around it. Such as usage of paid boosts on pieces of branded content that may subject the posts to Facebook's advertising policies, regulations around paid collaborations, and the severity of penalties for illicit activities.