From propagating social messages to producing movies, brands have come a long way presenting their Holi campaigns, some of them having etched a mark forever.
Holi has always been a festival that is leveraged by brands to portray their colorful side through persuasive thought, belief, and plain emotions. Brands have been playing to spread awareness for the blind, break the age-old stereotypes and embrace diversity in the society. Holi campaigns over the years have covered it all.
Surf Excel‘s #RangLagaayeSang featured children of diverse backgrounds coexisting in order to enjoy Holi to the fullest. While Parachute, too made a thought-provoking campaign by challenging the perception of how society looks at the aged today. Idea and Alpenliebe’s similar campaigns tickled the funny bones.
Ghadi stands against the social evil of eve-teasing and portrayed a woman stating a bold statement, “Aapka mann ka mael? Woh kaise dhulega?” Pepsi IPL brought back the hype created around Season 6 followed by Brand Factory taking the route of humor.
Nirmith took us back to the days when advertising became an agent for creating social change. Advertising with its aim to drive consumer behavior even aspires\ the audience. Plugging in content that emotionally stimulates the audience to drive social change has been an effective trend.
#KhulKeKhelo by Parachute
IPL Season 6
#RangLaayeSang by Surf Excel
#ColoursOfGrey by Ultra Tech
#BuraNaManoDiscountHai by Brand Factory
#LetsPaintLives by Nerolac Paints
If we have missed out on your favourite Holi campaign, let us know in the comments below or write to us on [email protected]