Under this partnership, iProspect India form the house of Dentsu Aegis Network, will offer its digital marketing services to brand Kotak Life in search engine optimization (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.
Rubeena Singh, CEO, iProspect India said, “We are delighted with this win. We will work towards providing unique and innovative digital marketing solutions and growth hacks to brand Kotak Life. Kotak Life Insurance is focused on acquiring customers digitally and now, as partners in their growth story, we look forward to scaling up the digital business of Kotak Life Insurance using our integrated, data-driven and tech-enabled approach.”
In the beginning FY 2019-20, Kotak Life decided to set in motion a comprehensive re-engineering of its online business with a back-end digital workflow and a customer relationship management (CRM) process. It also catalyzed its movement in marketing automation, thus, improving its market penetration amongst the target audiences, amid other projects. Recently, Kotak Life also launched a marketing campaign featuring Vinay Pathak advocating the benefits of a well-rounded term plan to consumers.