The new Verified Merchant Program will help select brands and businesses on Pinterest be more credible, visible and prominent.
Pinterest has recently launched a Verified Merchant Program that comes with blue checkmarks for profiles, increase in visibility and access to metrics like conversion reporting. The platform has launched the program with retailers such as Quay Australia, Ruggable, Filson, Coyuchi and Lotuff Leather. These were selected based on a manual review that indicated high-quality customer experiences in their record.
Verified merchants will get a badge for their profiles and product pins that indicate the brand to have been vetter by the Pinterest team. It will help the brand with credible visibility on the platform.
The program includes early access to Pinterest’s Conversion Insights tool. This is to help businesses measure the total sales impact of paid and organic pins, helping them strategise better.
On uploading the catalogue, verified merchants will get a special shop tab on the profile, putting all shoppable products in one place. It is expected to enhance the shopping experience for users.
Products from verified merchants can show up in dedicated shopping experiences like related products. This means a hike in relevant visibility for brands, helping them step up their game.
At the moment, The Verified Merchant Program has been rolled out only for United States merchants. It will be extended to other countries later this year, says Pinterest.