Prasiddhi Kapasi had expected the blogging world to be chaotic but found herself to be home with the calmness and connection she felt.
Prasiddhi Kapasi manages content creation and blogging along with her day job. Most of it happens over the weekend, where she ensures to create a bank that would allow her to not run out of content through the week. Here she tells us more about her days.
Looking back, where did it all begin?
It all started a year and a half back when the blogging industry had started to bloom in India when My friend invited me to attend a popular brand’s launch party. I was pretty sceptical about attending the party as I was sort of a reserved person. But I decided to go anyway since I wanted to see how it feels being out there. I met a lot of people there from the blogging industry and I felt a connection instantly. It was calming and not as chaotic as I thought it would be. That’s when I thought it was my space to be in and decided to give it a shot.
What’s in the name?
My name means to be famous and I literally took it seriously lol. Jokes apart, since childhood I had a dream to be recognised by my own name and thus all the social media platforms that I am on or will be, go by my name.
What is your USP in this cluttered space? How does your content give you an edge?
I am an optimist and love spreading positivity like confetti. Through my feed, I try to do so by saying good words in a fun, positive way that is relatable and leaves a good impact on people.
When it comes to promotions, I make sure that I not only associate with renowned brands but also promote startups and new designers that are unique and want to make a mark in the industry.
Please take us through your content creation process. How do you stay relevant and relatable?
Along with Instagramming, I also have a professional job. So on weekdays I dedicate my time to the job and simultaneously do a lot of research and thinking about new themes or outfit ideas that would keep me and my audience up to date on latest trends and fashion. On weekends, I shoot as much as possible so I don’t run out of content and also get done with all my brand commitments.
How do you make moolah with your efforts?
Honestly, I am still getting there, experimenting with content and the kind of brands I work with. Having said that, work is more important to me than making a lot of money.
How do you maintain editorial objectivity with the influx of brand briefs?
I believe quality is more important than the quantity of work. I say that because as a creator it is my moral duty to make sure that everything I say or give a review about is my personal opinion. I usually discuss with the brand how I feel about the products/service it has to offer. If I like it and personally believe in it, is when I collaborate with the brand. So maintaining the editorial objectivity becomes easy for me.
One instance/experience that made it all worthwhile
I have been loving whatever I have done so far and I’m quite happy, which makes it all worthwhile. I can’t think of one particular instance but there are many interesting things coming my way which I’m very excited about.
Weirdest brand brief/request ever
Oh well, every second day I wake up to a new DM or mails from some random people on the lines like, “Hey u pretty, are you a model? I work at xyz company and we will give you all our profits if you promote our brand.” It’s weirdly funny.
If not blogging, you would be?
I think I would be a fashion stylist for a celebrity or would be working with a brand full time.
A day in your life…
Not every day is the same for me. Somedays I have events to attend or brand shoots or meetings. But normally, I wake up early around 7 a.m, do yoga for an hour. Then I get fresh, read the news, have breakfast and leave for work. After coming back, I go for a run to stay fit and have dinner with my family where we talk about how our day was and catch up with my friends.
Message/tips for upcoming bloggers
Well, this industry can be a little muddling which makes it difficult to survive in it and hence it is very easy to lose patience. I would say be patient, keep working hard and stay positive. And, always remember to be your own self.
Your Favorite Influencer
Does Kylie Jenner count?
The Future you foresee for your Personal Brand
I wish to have a label or a brand related to fashion of my own which people of any body shape or size can relate to and love. A one-stop-shop for everyone, hopefully, I can establish a connection with people in that way.