Puma India in association with AliveNow has launched a digital campaign centered around augmented reality on Instagram and retro swipe up games.
Puma launched the digital campaign – Puma Rider Instagram AR Filter and a retro arcade Swipe Up Game called Rider Ball.
The brand launched this AR experience that aims to drive engagement and awareness about the fun new colorways and retro vibes of the Rider franchise – a new line of sneakers. The AR story filter was promoted by Sara Ali Khan, Sahil Sharma AKA Zaeden and more Instagram influencers.
Commenting about this digital activation, Debosmita Majumder, Head of Marketing – PUMA India added, “As a brand, we always look for interesting ways to communicate with our consumers and innovation is at the forefront of that effort. With a retro-inspired sneaker like Rider, we had the chance to leverage Instagram Augmented Reality Filters and Swipe Up arcade games to bring fans “back to the 80’s”, so they can have fun and share with friends too.”
Speaking about the collaboration, Siddharth Satyanath, Senior Strategist AliveNow said, “Working with such a fun brand and team was nothing short of brilliant. The Rider franchise unlocked new ideas that we could tap into and we look forward to what more is to come from Puma this year.”