Creating quality content that showcases your sincere efforts: Rupesh Kadam

Rupesh Kadam

On some occasions, Rupesh Kadam finds it difficult to navigate through a brief when a marketer wishes to be omnipresent without a clear STP.

Rupesh Kadam started blogging to find an escape from the monotony of his 9 to 5 routine. He loves to experiment with new eateries and then tell people all about it, helping them discover new options.

Looking back, where did it all begin?

Working in a 9-5 routine job, I was looking for some excitement to break the monotony. Being a foodie and trying out new dishes, places, restaurants and street food has always been joyful and soulful.

One thing led to another and I found myself clicking pictures of food which I started posting on Instagram. My goal was to guide my friends and family about places to eat, what to expect from the place. I then discovered that there was a potential to grow as a blogger. 

What’s in the name? 

Food is a basic need and hunger is a powerful emotion. Greed is a behaviour associated with it. That led the genesis of Bhookkadbybirth.

What is your USP in this cluttered space? How does your content give you an edge?

I try to appeal to the masses and not classes. The reviews are honest without any apple polishing and the pictures, slurpy and drool-worthy.

Please take us through your content creation process. How do you stay relevant and relatable?

I always click pictures before the meal gets cold. While tasting the food, I record the flavours in my memory for each of the dishes separately. I post the experience as soon as possible before it fades away from my memory. To stay relevant and relatable, I try to strike a balance between briefs and the needs of my followers. I try to give my followers reviews to facilitate them to choose options that provide a value of their money.

How do you make moolah with your efforts?

Creating quality content and staying true to my core values has helped me make humble beginnings with respect to revenue generation. I prefer to work on paid collaborations as they are my bread and butter. No free lunches!

How do you maintain editorial objectivity with the influx of brand briefs?

I study the promotional strategy brief and focus on the innate strengths of the brand. The content is then developed around it.

Also Read: The fascination for global connectivity drew Sanchi Nasta Ray to blogging

One instance/experience that made it all worthwhile

I always wanted to be a part of a cookery show and was fortunate enough to shoot an episode with celebrity chef Ranveer Brar and Masterchef Shipra Khanna for Living Foodz.

Weirdest brand brief/request ever

I think the weirdness comes from the marketer’s desire to be omnipresent without any clarity on STP.

If not blogging, you would be?

I would still be working in a corporate 9 to 5 job.

A day in your life…

A typical day for me involves self-learning through surfing on the internet. Other than that I work on paid collaborations for a living.

Message/tips for upcoming bloggers

All that glitters is not gold. Don’t blog about it just because it’s fun as it won’t make a difference. Plan on creating quality content that showcases your sincere efforts.

Your Favorite Influencer

I admire influencers across niches. For comedy content, I follow BeYouNick.

The Future you foresee for your Personal Brand

My constant effort is to enjoy my work. While being consistent on Instagram as a microblogger, I want to expand my horizon on YouTube.


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