Sanchi Nasta Ray juggles her life as a mother with that of being a blogger, working brand briefs and checking emails in between.
On becoming a mother, Sanchi Nasta Ray found herself with plenty to express. There was an interest in the life of a new mother but not enough content and information around it. That’s where she found a niche to work around to connect with her audiences.
Looking back, where did it all begin?
My love for documenting in pictures and writing began with the launch of Instagram. It was around this time I gave social media a go and I loved connecting with people from all over the globe in just a click. I have always been an introvert, so making friends from the world over was very fascinating for me.
What’s in the name?
I used to have another name then I changed it to ‘The Digital Gypsy’ almost two years ago. It came from my love for travel and social media.
What is your USP in this cluttered space? How does your content give you an edge?
I noticed after becoming a mom in January last year a lot of people were interested in everything baby related – from breastfeeding to what I buy, where I buy, etc. I realized that no one’s talking about a first-time mom’s experience, it’s so new and unknown for most of us and I found that my audience connected more with me the more real I got.
Please take us through your content creation process. How do you stay relevant and relatable?
I try keeping it as real as possible and I don’t promote products that I wouldn’t actually buy. I have to keep my shoots quite quick because I’m a hands-on mother. As for the content, I usually write it while breastfeeding.
How do you make moolah with your efforts?
Brands and agencies connect with me to be a part of campaigns and I go through the campaign idea and if it works for my audience, I give it a go-ahead. I have a fixed rate card and work with those numbers.
How do you maintain editorial objectivity with the influx of brand briefs?
Thankfully, whichever brand I’ve worked with has always given me the autonomy to decide how the product goes up on my page.
One instance/experience that made it all worthwhile
I recently shared about my experience with breastfeeding on my Instagram and I got a ton of messages from women echoing my sentiments. But the best part is when moms-to-be messaged me and told me that they were extremely nervous but reading my post really helped them – I think that was beautiful cause breastfeeding is something that’s really close to me.
Weirdest brand brief/request ever
A beer brand wanted to collaborate with me when I was heavily pregnant and wanted me to talk about their drinks.
If not blogging, you would be?
I would have probably been a social media consultant.
A day in your life…
I’m a completely hands-on mother and I don’t have help so my day starts with my baby and usually revolves around her schedule. I check my emails around 12 pm while she naps. I help my husband with his content in the afternoons. In the evenings, I segregate the brand briefs for the coming week. I usually step out in the evenings with my baby.
Message/tips for upcoming bloggers
Go with the flow. Everyone says to find your niche and I agree but you won’t know your niche until you try your hand at everything.
Your Favorite Influencer
Masoom Minawala is one of my favourites – she’s revolutionized the Indian blogging industry and is such an inspiration. Internationally, I love Sazan, Deepica Mutalya and Aimee Song
The Future you foresee for your Personal Brand
I see bigger and better brand collaborations and using my brand and my blog to bond with Alaia as well. Hopefully, videos too.