In sync with the increasing follower count, the efforts put in by Simran Gugnani to create unique content has also grown manifold over time.
If not a blogger, Simran Gugnani would have probably been a fashion designer. She loves to experiment with styles and tell others about it, facilitating easy access for others to understand trends. She hopes to create a name in the international market someday and loves the lessons that come her way as a blogger on a daily basis.
Looking back where did it all begin?
My love for social media and passion for passion made me a blogger. I used to get inspired by international bloggers, feeling the need to express myself. I have always loved fashion and enjoyed the process of writing. I am extremely lucky to be doing what I am doing at this stage of life.
What is your USP in this cluttered space? How does your content give you an edge?
Lifestyle, fashion and travel. I love working with great quality brands. Whatever content I create and promote, I ensure it reaches the right target audience and the right time.
Please take us through your content creation process. How do you stay relevant and relatable?
I put a lot of thought in creating content to ensure creative satisfaction for myself. I love to make it easy for people to understand fashion and lifestyle, motivating them to experiment.
How do you make moolah with your efforts?
Initially, I used to buy a lot of products and share my views with people to save them the trouble of spending money on products that aren’t so great. no, of course, it’s my profession and I make a living out of it.
How do you maintain editorial objectivity with the influx of brand briefs?
I try to convey basic as well as rebellious aspects of fashion. All the content I put up is created keeping in mind that my audiences should be able to relate to it.
One instance experience that made it all worthwhile?
I have over 30K followers and that makes me happy. It also inspires me to create unique content knowing that so many people are actually following, readBloing and waiting for write-ups.
Weirdest brand brief/request ever?
Nothing specific but it’s really difficult to work through short deadlines and delayed payments.
If not blogging, you would be?
I would have been a fashion designer.
A day in your life?
There are two types of days in my life. A day when I am at the shoot at 7 in the morning, followed by a regular day. Another where I don’t have fixed working hours or days and shoots can be scheduled at any hour of the day.
Tips for upcoming bloggers?
Blogging requires quite a lot of commitment in terms of time, effort and money. Be patient for it will take time. Believe in yourself and be confident about your style. Become a blogger only if you are passionate about it. Be consistent, engage with your audience and try to build a niche for yourself.
Your favourite influencer?
I like The Blonde Abroad for I can relate to her in every way – her style and the kind of person she is. I have been following her since ages she is definitely an inspiration.
The future you foresee for your personal brand?
I am focussing on my content and I learn every day. It’s helping me grow. I wish for everything to go smooth and wish for good fortune. I want to have a presence in the international market.