World Kidney Day brand posts align with the day’s 2020 theme and intend to apprise consumers about subjects ranging from prevention till detection.
World Kidney Day is a joint initiative of the International Society of Nephrology (ISN) and the International Federation of Kidney Foundations (IFKF). The global initiative aims to raise awareness about the significance of healthy kidneys and its overall impact on an individual’s well-being.
Brands that hold relevance to this day such as ones from the Healthcare and Insurance sector join forces for the initiative to create a larger footprint, and for more people to be informed about adversities of an unhealthy kidney and measures to maintain the organ’s health.
Chronic Kidney Disease(CKD) is a progressive loss of kidney functions and is non-communicable. As this disease affects 1 in 10 people worldwide, it severely affects public health. This year’s theme is ‘Kidney Health for Everyone Everywhere – from Prevention to Detection and Equitable Access to Care’.
Most brands have let the promotional communication stay at the back seat, and share tips to keep kidneys healthy, symptoms that should be looked out for, facts about the organ and more.