When not working on her blog, Preshita Narkar is busy running an agency that offers social media, design and influencer marketing services.
The art of blogging and influencing takes a lot of strategising. A balance has to be maintained between staying within the limits of a brand brief as well as pushing the boundaries of creativity. For Preshita Narkar, it is a novelty to be able to inspire someone through the content she puts up on digital platforms. She feels awed as well as responsible for the impact and consequences of being an influencer.
Looking back, where did it all begin?
It all began around 4 years ago when I was doing my engineering. I used to be really active on Twitter and Instagram and ‘influencer’ was practically a very new term. I initially started writing about my outfits in Instagram captions and gradually moved to my own website. It was slow and eventual progress. Over time, I started receiving emails for collaborations and that’s when I realised there is a huge monetization scope in the blogging industry!
What’s in the name?
Everything! It’s very important to have a name that’s catchy, quirky, relatable or personal! I prefer to go with the latter. Since I’m a one-man army when it comes to curating content for my social media and blog, I wanted it to be super personal, so I went with my own name for it.
What is your USP in this cluttered space? How does your content give you an edge?
Defining your USP in a space where everything right from trends, technology, and creativity is constantly evolving by the minute, it becomes really essential to stay relevant and authentic to your audience. It important that you do not get carried away in a plethora of content out there but only concentrate on how you can improvise your content!
Please take us through your content creation process. How do you stay relevant and relatable?
Content creation is a bigger process than one accounts for. It all begins with visualization, creatively placing the product into the content we’re trying to create, staying relevant, a whole lot of planning before we actually put the looks and sets together and then begins the whole process of shooting, post-processing, editing, copywriting and then finding a peak time to take the post live, not to forget pre buzz that goes up before uploading the post.
How do you make moolah with your efforts?
This is a very important question that needs to be addressed. With a plethora of influencers, brands have multiple options and it’s important that one understands the value one brings to the table and set commercials accordingly. Influencers earn through paid collaborations, shoots and blogs.
How do you maintain editorial objectivity with the influx of brand briefs?
It is essential to maintain your touch in the content that goes out regardless of it being paid or unpaid while still maintaining the brand brief. Otherwise, you’re just another blogger or influencer with no USP. It’s important to spend time on brainstorming and conceptualizing before shoots so as to avoid creating ordinary content.
One instance/experience that made it all worthwhile.
Apart from blogging, I own a digital marketing agency. One of my clients called me and said that her friend saw me in her office but was shy to approach me and that she really loved my Instagram! It’s so nice how you can inspire someone through content that you put on digital platforms. It’s very important to have a positive social impact. It’s a responsibility that comes with being influential and it should definitely be our top priority!
Weirdest brand brief/request ever
Can’t think of any right now, but I usually don’t respond to such requests after initial brand briefs. If it doesn’t fit your aesthetics and justify your time and efforts, I really don’t believe in engaging and wasting time further!
If not blogging, you would be?
I would be an entrepreneur and do something in the digital space. A year ago, I just started doing that! I set up my Digital Marketing Agency, Azneo Digital. We’re all about social media, design, aesthetics, influencer marketing and a lot more!
A day in your life…
A day in my life typically begins with a hot cup of tea, followed by office briefs to sort the work for brands we handle. Post that we discuss brand requests, emails for collaborations and respond to these queries after which the whole content creation process starts.
Message/tips for upcoming bloggers
A lot of people ask me, “How to become a blogger.” There’s no one-line answer to this. When I began, I knew fashion, food and travel inspired me to document it. One needs to understand what inspires them to create and visualize and start documenting it and sharing it with people. Influence will come to you gradually, but always remember, quality content comes first.
Your Favorite Influencer
I love how Olivia Palermo and Chiara Ferragni are totally killing it in the blogging space!
The Future you foresee for your Personal Brand.
I want to start my clothing label, shoot a lot more creative content with respect to IGTV, Youtube, experiment with photography and styling styles. Most of all, I intend to keep doing what I absolutely enjoy doing, making sure I do better than yesterday. After all, you are your own competition!