Being passionate about food since childhood, Gunjan Bawa found her happiness professional pursuing it with a career as a food blogger.
Choosing the name Fooddypreneur for her blog was an interesting choice for Gunjan Bawa. She wanted to keep the essence of food and a sense of entrepreneurship in her blog and her identity as a blogger. Over time, she has been able to create a space for herself in the minds of her followers. In conversation with Social Samosa, she talks about her process of creating content.
Looking back, where did it all begin?
I have been passionate about food since childhood. For over two years now, I have been pursuing it professionally as a blogger.
What’s in the name?
Everyone wishes to be an entrepreneur, I am Foodyypreneur.
What is your USP in this cluttered space? How does your content give you an edge?
I am aware of what my audience wants me to post and accordingly, I create my content.
Please take us through your content creation process. How do you stay relevant and relatable?
Sometimes it takes about an hour to get a perfect shot. Plating ideas have to be different every time. More often than not, food gets cold before we are able to capture a perfect shot.
How do you make moolah with your efforts?
To be honest, I don’t do this for money. My earning are the happy faces of my Insta fam!
How do you maintain editorial objectivity with the influx of brand briefs?
It all depends on the brand and how they want it to be done.
One instance/experience that made it all worthwhile
Once while attending an event in Delhi, a few influencers approached me to express how they want to be like me. On another occasion, I was out with my family and recognising me, a group of friends came to my table asking for a selfie. It feels good!
Weirdest brand brief/request ever
A brand had asked me to upload a post and a review for Rs 80, leaving me speechless. I pay more for a car parking spot!
If not blogging, you would be?
I would have been one without a dream. This is my comfort life!
Message/tips for upcoming bloggers
Just love your work, be creative and don’t copy anyone. Create you own content!
Your Favorite Influencer
Main apni favorite huuu!
The Future you foresee for your Personal Brand
I want my brant to grow in a company that people wish to work at.